Marketing Analytics Student Assistant

PeopleAdmin, Inc.; La Verne (CA); On-site; USD 15,000 - 22,000; Part time

Benefits offered by this job

Paid Sick Leave

Retirement Plan (Defined Contribution)

Medical coverage eligibility after 30+

Workers Compensation Insurance

Job summary

University of La Verne is seeking a Marketing Student Assistant to drive data-driven marketing initiatives for the Office of Strategic Marketing and Communications. You will help plan campaigns, build dashboards, and analyze performance to inform decisions.

The role is ideal for a marketing-focused graduate student looking to gain industry experience, working part-time with collaboration across teams to ensure campaigns align with brand standards.

Qualifications

• Proficient with Word, Excel, PowerPoint.
• Understanding of marketing mix, research, and consumer behavior.
• Familiar with digital marketing channels incl. social, email, content, SEO.
• Ability to conduct market research including competitor and trend analysis.
• Enrolled in a graduate degree program in marketing, business, communications, or related field.

Responsibilities

• Create cumulative marketing dashboards using Cognos, Slate CRM, and Google Looker Studio.
• Support planning and execution of marketing campaigns.
• Collect and analyze marketing data to evaluate campaign effectiveness.
• Evaluate advertisement opportunities in collaboration with Director of Marketing.
• Research advertising channels such as social, websites, and traditional media.
• Collaborate with creative services to develop ad materials.
• Ensure advertising activities comply with brand identity.
• Other tasks assigned by staff within the Office of Strategic Marketing and Communications.

Skills

Microsoft Office

Marketing principles

Digital marketing

Market research

Education

Graduate degree student in marketing, business, communications, or related field

Tools

Cognos

Slate CRM

Google Looker Studio

Job description

University of La Verne is seeking a Marketing Student Assistant to drive data-driven marketing initiatives for the Office of Strategic Marketing and Communications. You will help plan campaigns, build dashboards, and analyze performance to inform decisions.

The role is ideal for a marketing-focused graduate student looking to gain industry experience, working part-time with collaboration across teams to ensure campaigns align with brand standards.