Marketing Analytics & Data Insights Specialist

OMD; Los Angeles (CA); On-site; USD 40,000 - 75,000; Full time

Job summary

OMD in Los Angeles seeks a Marketing Data Analyst to join the Marketing Science team. You will support measurement plans, produce campaign analyses, and develop dashboards using Datorama and Tableau.

The role requires a university degree and at least one year of data and analytics experience in advertising or digital consulting; strong communication and problem-solving skills are essential.

Qualifications

• Experience in integrated marketing related to media and/or customer journey development.
• Expertise in audience-based marketing and data-driven advertising.
• Analytic problem-solving and ability to clarify strategic issues related to data.
• Strong problem-solving skills to drive issues to resolution.
• Excellent communication skills and comfort working in ambiguous situations.

Responsibilities

• Execute the measurement plan.
• Produce campaign reports and analyses according to measurement plans.
• Develop dashboards in data visualization tools such as Datorama and Tableau.
• Ongoing data QA to ensure data used for reporting and analysis is accurate.
• Develop observations and actionable insights around campaign results.
• Data storytelling of results and analyses in presentation decks/slides.
• Present reports and proposals to clients during monthly and weekly phone calls.
• Partner with Planning and Investment teams on budget and plan optimization.

Skills

Integrated marketing

Audience marketing

Data analytics

Budgeting

ROI development

Communication

Ambiguity tolerance

Education

University degree

Tools

Datorama

Tableau

Job description

OMD in Los Angeles seeks a Marketing Data Analyst to join the Marketing Science team. You will support measurement plans, produce campaign analyses, and develop dashboards using Datorama and Tableau.

The role requires a university degree and at least one year of data and analytics experience in advertising or digital consulting; strong communication and problem-solving skills are essential.