Marketing Insights & Transformation Associate

Loyola Marymount University; Los Angeles, Northern (CA, KY); Hybrid; USD 71,000 - 89,000; Full time

Job summary

Loyola Marymount University is seeking a Marketing Analytics and Transformation Associate to lead marketing analytics reporting and support transformation initiatives. You will synthesize data across CRM, social, email, and web channels to measure brand health and campaign performance.

The role requires strong Excel skills, dashboard experience (Tableau/Looker Studio), and the ability to translate data into actionable recommendations for university leadership and marketing teams.

Qualifications

• Bachelor's degree in business or related field.
• Advanced Excel skills including lookups and pivot tables.
• Experience with dashboards and data visualization tools.

Responsibilities

• Build and sustain dashboards to measure brand health and campaigns.
• Distill complex data into clear insights for leadership.
• Prepare executive-ready deliverables and dashboards for VP/COO level.
• Collaborate with marketing to align priorities and KPIs.
• Develop processes for data collection and archiving.

Skills

Excel

Tableau

Looker Studio

Pivot tables

Data storytelling

CRM data

Education

Bachelor's degree in business

Master's degree preferred

Tools

Tableau

Looker Studio

CRM

Job description

Loyola Marymount University is seeking a Marketing Analytics and Transformation Associate to lead marketing analytics reporting and support transformation initiatives. You will synthesize data across CRM, social, email, and web channels to measure brand health and campaign performance.

The role requires strong Excel skills, dashboard experience (Tableau/Looker Studio), and the ability to translate data into actionable recommendations for university leadership and marketing teams.