Marketing Analytics & Insights Analyst

Southern Arkansas University; Dayton (OH); On-site; USD 55,000 - 85,000; Full time

Job summary

University of Dayton's University Marketing and Communications seeks a data-driven Marketing Data Analyst to analyze marketing campaigns, monitor performance, and recommend actions to maximize impact.

The role builds benchmarks, analyzes data, assesses campaign effectiveness, and synthesizes actionable insights. You will construct and maintain dashboards displaying metrics, KPIs and trends, and provide recommendations to optimize marketing efforts and audience engagement.

Qualifications

• Bachelor’s degree required.
• Experience benchmarking, measuring and analyzing marketing campaigns.
• Experience with BI platforms: Tableau, Looker Studio, Marketing Cloud Intelligence.
• Strong attention to detail.
• Ability to communicate complex ideas clearly and concisely.
• Time management with ability to meet deadlines and manage multiple projects.

Responsibilities

• Analyze marketing campaigns, monitor performance and make recommendations to maximize impact.
• Develop benchmarks, analyze data, determine campaign effectiveness and synthesize actionable insights.
• Construct and maintain dashboards displaying metrics, KPIs and trends; provide recommendations to optimize marketing efforts.
• Assess emerging technologies to engage audiences.

Skills

Benchmarking and analysis

Attention to detail

Clear communication

Time management

Digital marketing analytics

Data-driven decision making

Education

Bachelor’s degree

Tools

Tableau

Looker Studio

Marketing Cloud Intelligence

Google Analytics

Job description

University of Dayton's University Marketing and Communications seeks a data-driven Marketing Data Analyst to analyze marketing campaigns, monitor performance, and recommend actions to maximize impact.

The role builds benchmarks, analyzes data, assesses campaign effectiveness, and synthesizes actionable insights. You will construct and maintain dashboards displaying metrics, KPIs and trends, and provide recommendations to optimize marketing efforts and audience engagement.