Marketing Analytics & Web Insights Specialist

Main Digital

United States

On-site

USD 75,000 - 110,000

Full time

5 days ago

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Job summary

Main Digital is seeking a hands-on Web & Marketing Analytics Analyst to support digital reporting, measurement, and insights for the marketing organization. The role focuses on web performance analytics, dashboard development, and actionable business insights for data-informed decisions.

You will collaborate with marketing and analytics to ensure reporting accuracy, translate business questions into analyses, and communicate findings to both technical and non-technical audiences.

Qualifications

3-5 years of experience in web analytics, digital analytics, marketing analytics
Experience with GA4 and dashboards
Strong communication to non-technical audiences

Responsibilities

Manage day-to-day web analytics reporting and measurement for a portfolio of websites
Maintain and validate GA4 tracking and conversions
Design, build, and maintain Power BI dashboards for marketing stakeholders
Produce weekly, monthly, and quarterly performance reports with insights
Analyze website, content, campaign, and conversion performance for trends and opportunities
Collaborate with marketing and analytics teams to define and monitor KPIs
Document reporting requirements and data quality processes
Respond to ad hoc reporting requests with timely insights

Skills

Data analysis

Reporting insights

Cross-functional collaboration

Stakeholder communication

Tools

GA4

Power BI

Google Tag Manager

Dashboards

Job description

You will collaborate with marketing and analytics to ensure reporting accuracy, translate business questions into analyses, and communicate findings to both technical and non-technical audiences.

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