Marketing Analytics & Insights Leader

Louisiana State University; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Louisiana State University is seeking a Manager of Marketing Analytics to advance data-driven marketing across LSU Online programs. You will build analytics frameworks, dashboards, and insights to track campaigns, channels, and enrollment funnel.

You will partner with marketing leadership to ensure data integrity, translate findings for non-technical stakeholders, and drive continuous optimization through reporting and automation.

Qualifications

• Bachelor's degree with 3 years of experience.
• Experience in marketing analytics or performance reporting.
• Working proficiency in SQL for querying, validating, and analyzing marketing and enrollment data across multiple systems.
• Strong proficiency in analyzing marketing and campaign performance data.
• Experience building dashboards and recurring reports.
• Strong attention to data accuracy.

Responsibilities

• Oversee recurring marketing performance reporting across campaigns, channels, and partnerships.
• Lead analysis of channel, program, and campaign performance.
• Manage and continuously improve dashboards and reporting tools used by marketing and leadership teams (current tools: Salesforce, Marketing Intelligence/Datorama, Tableau, and Excel).
• Ensure reports are accurate, timely, and aligned to KPI definitions.
• Evaluate performance across the marketing funnel (lead > application > enrollment).
• Provide data inputs and insights to support optimization recommendations.

Skills

SQL

Marketing analytics

Dashboarding

Data interpretation

Attention to detail

Education

Bachelor's degree

Tools

Salesforce

Marketing Intelligence

Datorama

Tableau

Excel

Job description

Louisiana State University is seeking a Manager of Marketing Analytics to advance data-driven marketing across LSU Online programs. You will build analytics frameworks, dashboards, and insights to track campaigns, channels, and enrollment funnel.

You will partner with marketing leadership to ensure data integrity, translate findings for non-technical stakeholders, and drive continuous optimization through reporting and automation.