Marketing Analytics & Insights Analyst

Loyola Marymount University; Los Angeles (CA); Vor Ort; USD 73.000 - 91.000; Vollzeit

Zusammenfassung

Loyola Marymount University seeks a Marketing Analyst to transform complex marketing data into actionable insights that guide LMU's marketing and communications decisions. You will build dashboards, define KPIs, and support data-informed strategy across channels and campaigns.

The role requires strong analytical skills, experience with digital marketing measurement, and ability to communicate findings to diverse stakeholders. On-site at LMU, with collaboration across units.

Qualifikationen

• Bachelor's degree in Marketing or related field required.
• Strong analytical, quantitative, and problem-solving skills.
• Excellent written and verbal communication, with ability to explain complex data clearly.
• Experience analyzing digital marketing performance across channels.

Aufgaben

• Measure and report on the performance of marketing and communications campaigns across digital and traditional channels.
• Develop and maintain dashboards, scorecards, and reporting frameworks for timely insights.
• Establish KPIs and measurement plans for campaigns; ensure accurate tracking and data collection.
• Translate analyses into concise, actionable recommendations for non-technical audiences.
• Create executive-ready reports and visualizations; partner with teams to optimize campaigns.

Jobbeschreibung

Loyola Marymount University seeks a Marketing Analyst to transform complex marketing data into actionable insights that guide LMU's marketing and communications decisions. You will build dashboards, define KPIs, and support data-informed strategy across channels and campaigns.

The role requires strong analytical skills, experience with digital marketing measurement, and ability to communicate findings to diverse stakeholders. On-site at LMU, with collaboration across units.