Strategic Digital Marketing & Analytics Lead

University of Texas at Arlington; Arlington (TX); On-site; USD 66,000 - 85,000; Full time

Job summary

The University of Texas at Arlington is seeking a Digital Marketing Strategist to lead analytics, measurement, and cross-functional coordination for UTA Online marketing channels. This role serves as a central point among UTA Online, the OPM partner, external vendors, Marketing, Messaging, Engagement, and IT to drive data-driven decisions.

The strategist will oversee full-funnel analytics from awareness to enrollment, build dashboards, and translate performance data into actionable insights for

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field with 5+ years in digital marketing or analytics, or 9 years equivalent.
• Position must be worked on-site in Arlington, Texas.

Responsibilities

• Lead digital marketing strategies for UTA Online programs using performance data.
• Aggregate and analyze data from vendor platforms, Slate CRM, and analytics systems.
• Build dashboards and reports to monitor key marketing KPIs.
• Provide data-driven recommendations for budget, audience, and media mix.
• Coordinate with internal and external stakeholders to ensure strategy alignment.
• Monitor trends in AI, ML, and predictive analytics for performance gains.
• Ensure compliance with brand standards and data quality.

Skills

Digital marketing analytics

Cross-platform analytics

Data visualization

Stakeholder collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Slate CRM

Analytics dashboards

Job description

The University of Texas at Arlington is seeking a Digital Marketing Strategist to lead analytics, measurement, and cross-functional coordination for UTA Online marketing channels. This role serves as a central point among UTA Online, the OPM partner, external vendors, Marketing, Messaging, Engagement, and IT to drive data-driven decisions.

The strategist will oversee full-funnel analytics from awareness to enrollment, build dashboards, and translate performance data into actionable insights for