Data-Driven Marketing Analytics Specialist

Loyola Marymount University; Town of Lewisboro (NY); Presencial; USD 73.000 - 91.000; Jornada completa

Descripción de la vacante

Loyola Marymount University is seeking a Marketing Analyst to advance LMU's marketing analytics, measurement, and dashboarding capabilities. You will transform complex data into clear, actionable insights to inform campaigns across digital and traditional channels.

Collaborating with marketing, communications, enrollment marketing, web, and agencies, you will measure performance, optimize programs, and strengthen LMU's data-informed culture while building executive-ready reports and dashboards.

Formación

• Bachelor’s degree in a related field.
• Minimum two years in marketing analytics or BI.
• Experience delivering dashboards and reporting for decision making.
• Strong communication and ability to explain data to non-technical audiences.

Responsabilidades

• Measure and report on the performance of marketing campaigns across channels.
• Develop dashboards and reporting frameworks for stakeholders.
• Establish KPIs and measurement plans for campaigns.
• Integrate data from CRM, web analytics, ads, and social channels.
• Translate analyses into actionable recommendations for leadership.
• Support data governance and analytics governance across teams.

Conocimientos

Advanced Excel

Dashboard design

Data storytelling

Cross-functional collaboration

Analytical thinking

Statistical analysis

Marketing analytics

Problem solving

Communication skills

SQL basics

Educación

Bachelor's degree in Marketing/Business Analytics/Statistics/Economics/Data Analytics/Information Systems or related field

Herramientas

Tableau

Looker Studio

Google Analytics 4

CRM reporting (Slate, HubSpot)

SQL

APIs

Data integration tools

Descripción del empleo

Loyola Marymount University is seeking a Marketing Analyst to advance LMU's marketing analytics, measurement, and dashboarding capabilities. You will transform complex data into clear, actionable insights to inform campaigns across digital and traditional channels.

Collaborating with marketing, communications, enrollment marketing, web, and agencies, you will measure performance, optimize programs, and strengthen LMU's data-informed culture while building executive-ready reports and dashboards.