Marketing analyst in advertising

Social Discovery Group; United States; Remote; USD 90,000 - 125,000; Full time

Benefits offered by this job

Remote работа

28 дней отпуска в год

7 оздоровительных дней в год

Бонус до $5000 за рекомендации

50% оплаты профессионального обучения

Скидки на изучение английского

Медицинская страховка до $1000/год

Возмещение расходов на рабочее место (

Система благодарности среди коллег

Job summary

Social Discovery Group (SDG) ищет аналитика по маркетингу для подготовки сводок и анализа рекламных кампаний. Ваша работа будет направлена на оптимизацию KPI и улучшение моделей атрибуции и LTV.

Роль удаленная, полная занятость. Требуется опыт работы с BI-инструментами, BigQuery, Google Analytics и SQL. Удобство в работе по overlapping time zones приветствуется.

Qualifications

• Высшее образование в технической/математической/экономической области.
• Отличное знание Google Sheets (сводные таблицы).
• Хорошие знания BigQuery.
• Знание математической статистики обязательно.
• Уровень английского как минимум B2+.
• Опыт работы с BI-инструментами (Tableau, Superset и др).
• Понимание Google Analytics и Google Tag Manager.
• Опыт работы с платформой Google Ads.

Responsibilities

• Подготовка аналитических разделов по рекламным кампаниям для оптимизации.
• Разработка практических рекомендаций для улучшения KPI кампаний.
• Оценка и мониторинг текущего A/B-теста.
• Предоставление точных результатов и рекомендаций по дальнейшим экспериментам.
• Ежедневный мониторинг ключевых маркетинговых показателей и уведомления об отклонениях.
• Обзор и улучшение моделей атрибуции и LTV в маркетинге.
• Оптимизация маркетинговых отчетов и инструментов бюджетирования.

Skills

Английский В2+

Статистика

BI-инструменты

Tableau

Superset

BigQuery

Google Analytics

Google Tag Manager

Google Ads

MS SQL

Python

Pivot таблицы (Google Sheets)

Education

Высшее образование в технической/математической/экономической области

Tools

Tableau

Superset

BigQuery

MS SQL

Google Analytics

Google Tag Manager

Google Ads

Job description

Описание:

Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another. Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world. We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products.

Задачи:

• Preparing various analytical sections (summary reports) on advertising campaigns to find ways to optimize
• Researching / Developing practical recommendations for improving key performance indicators of advertising campaigns
• Evaluation, review, and monitoring of the current A/B test.
• Provide accurate results and recommendations for further experiments.
• Daily monitoring of key marketing performance indicators of products, advertising campaigns, timely notification in case of significant deviations from the norm, searching for and explaining the reasons
• Review and improvement of existing attribution, LTV marketing models
• Optimizing marketing reports/budgeting tools

Требования:

• Higher education (technical/mathematical/economic education)
• Excellent knowledge of Google Sheets (free handling of pivot tables)
• Good knowledge of BigQuery
• Knowledge of mathematical statistics is critical.
• English level is B2+
• Experience with BI tools (Tableau, SuperSet, etc)
• Preference for candidates located in APAC or nearby time zones , with at least 3 hours of overlap with the team's working hours.
• Будет плюсом: Experience with MS SQL;
• Basic knowledge of Python;
• Familiarity with web analytics tools such as Google Analytics and Google Tag Manager;
• Experience working with Google Ads platforms and campaign analytics

Условия:

• REMOTE OPPORTUNITY to work full-time
• Vacation 28 calendar days per year
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
• Bonuses up to $5000 for recommending successful applicants for positions in the company
• 50% payment for professional training, international conferences, and meetings
• Corporate discount for English lessons
• Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
• The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations.
• In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.