Product marketing manager

Dating Group; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Vacation 28 days per year

Wellness days 7 days per year

Bonuses up to $5000 for referrals

50% reimbursement for training and con

Health benefits up to $1000 gross/year

Workspace allowance up to $1000 gross/

Remote work setup

Job summary

Social Discovery Group (SDG) ищет маркетолога для разработки и реализации go-to-market стратегий, определения целевых аудиторий и формирования ключевых сообщений по всем продуктам. Вы будете работать над привлечением, вовлечением и удержанием пользователей, анализом конкурентов и оптимизацией маркетинговых воронок.

В должности предполагается кросс-функциональное взаимодействие с командами продукта, дизайна и контента, а также ведение бюджетов и KPI.

Qualifications

• Разработка go-to-market стратегий и позиционирования продуктов.
• Проведение рыночных исследований и конкурентного анализа.
• Разделение аудитории, таргетинг и формулирование месседжей.
• Работа с воронками: привлечение, удержание и конверсия.
• Аналитика и калькуляция KPI, A/B тестирование.

Responsibilities

• Разработка и выполнение go-to-market стратегий для новых и существующих продуктов.
• Определение целевых аудиторий, позиционирования и ключевых сообщений.
• Увеличение пользовательской активности и удержания.
• Кросс-функциональное сотрудничество с продуктом, дизайном и контент-командами.
• Анализ конкурентов и рыночных тенденций для стратегического решения.

Skills

Go-to-market strategy

Market research

Segmentation & positioning

Product positioning & messaging

Data analysis

Customer journey mapping

A/B testing

Performance marketing

CRM & lifecycle marketing

Content & copywriting

Pricing & packaging

Tools

Google Ads

Meta (Facebook) Ads

TikTok Ads

Job description

Описание:

Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another. Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.

Задачи:

• Develop and execute go-to-market strategies for new and existing products
• Define target audiences, positioning, and key messaging
• Drive user acquisition, engagement, and retention growth
• Collaborate cross-functionally with product, design, and content teams
• Lead competitive and market analysis to inform strategy
• Build and optimize marketing funnels and campaigns across channels
• Manage marketing budgets and measure performance with clear KPIs
• Ensure consistent brand voice and user experience across touchpoints
• Continuously refine marketing effectiveness and best practices.

Требования:

• Go-to-market strategy development
• Market research & competitive analysis
• Segmentation, targeting & positioning
• Product positioning & messaging frameworks
• Data analysis & marketing analytics
• Customer journey mapping & funnel optimization
• A/B testing & conversion rate optimization
• Performance marketing (Google Ads, Meta, TikTok, etc.)
• CRM & lifecycle marketing
• Content & copywriting for marketing materials
• Pricing & packaging strategy.

Условия:

• REMOTE OPPORTUNITY to work full-time;
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences, and meetings;
• Corporate discount for English lessons;
• Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.