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Social Discovery Group (SDG) ищет специалиста по маркетинговой аналитике для ведения процессов, отчетности и дашбордов. Ваша цель — обеспечить надежные инсайты и поддержку принятия решений в области привлечения и удержания пользователей.
Кандидат будет разрабатывать эксперименты, оценивать результаты и продвигать автоматизацию аналитических рабочих процессов, а также работать над улучшением моделей прогнозирования и атрибуции.
Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another. Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.
Owning marketing analytics processes, reporting frameworks, dashboards, and data quality standards to ensure reliable and actionable insights across the organization Monitoring key marketing and business performance metrics, identifying growth opportunities and performance issues, conducting root cause analysis, and providing data-driven recommendations Designing, prioritizing, and evaluating marketing experiments and A/B tests to optimize acquisition, retention, engagement, and overall marketing efficiency Developing, maintaining, and improving analytical and predictive models used in marketing decision-making, including attribution, forecasting, segmentation, and budget allocation models Driving continuous improvement initiatives by identifying optimization opportunities, automating analytical workflows, and implementing best practices in marketing measurement and analytics
Higher education in a technical, mathematical, or economics-related field Strong proficiency in SQL Advanced Google Sheets skills, including confident use of pivot tables Strong knowledge of statistics and A/B testing methodologies Hands-on experience in marketing analytics and predictive modeling English proficiency at B2 level or higher Будет плюсом: Experience with Python or R for data analysis and statistical modeling; Experience building automated reporting and analytics workflows; Experience with marketing experimentation frameworks and incrementality measurement; Experience working with attribution models, paid acquisition channels, and advertising platforms (e.g. Google Ads, Meta Ads)