Market Growth Lead (SF) — Own the City

Atoms; San Francisco (CA); On-site; USD 106,000 - 125,000; Full time

Benefits offered by this job

Health insurance

401(k)

HSA

Paid time off

Job summary

Picnic is hiring for a growth-focused role in San Francisco. You will own revenue, build market strategy, and drive new customer acquisition, plus expansion within accounts and event-driven growth.

You will identify champions, nurture relationships, and create a referral network to accelerate opportunities. The role emphasizes data-driven decisions and collaboration with cross-functional teams.

Qualifications

• 2–5 years in growth/BD/partnerships or similar high-ownership commercial role.
• Proven success in unstructured, people-facing environments.
• Track record of owning measurable outcomes, not just activities.
• Strong commercial instincts with deal negotiation experience.
• Comfort using data to drive decisions; adept with dashboards and CRM.
• Exceptional academic or professional track record.

Responsibilities

• Own the revenue number and build market plan; hit targets through new customers and expansion.
• Define territory: target companies, buildings, neighborhoods, verticals, and prioritization.
• Identify champions and paths into target accounts beyond cold emails.
• Create a referral engine by building relationships that generate introductions and opportunities.
• Develop local demand via partnerships, events, workplace communities, and activations.
• Close deals by evaluating a customer’s current food program and structuring terms.
• Grow value post-launch by increasing participation, frequency, and locations.
• Provide market insights to Product, Restaurant, Operations, and GTM teams.

Skills

Growth mindset

People-facing leadership

Commercial instincts

Data-driven decisions

Strong communication

Academic/professional track record

Tools

Google Sheets

CRM tools

Dashboards

Job description

Picnic is hiring for a growth-focused role in San Francisco. You will own revenue, build market strategy, and drive new customer acquisition, plus expansion within accounts and event-driven growth.

You will identify champions, nurture relationships, and create a referral network to accelerate opportunities. The role emphasizes data-driven decisions and collaboration with cross-functional teams.