Market Development Rep: AI-Powered Outreach & Pipeline

Socure; San Francisco (CA); On-site; USD 100,000 - 125,000; Full time

Job summary

Socure is hiring a Market Development Representative to generate qualified sales opportunities through thoughtful outbound outreach. You will collaborate with Account Executives and Marketing to research focus accounts, identify buyers, and start conversations that become qualified pipeline.

Ideal candidates bring proven outbound sales experience, comfort using AI tools to research, craft messages, and improve outreach, and a knack for concise writing and engaging prospects by phone and email.

Qualifications

• Experience in outbound sales, sales development, or a role where you proactively created conversations.
• Hands-on experience using generative AI for practical work and improving outreach.
• Clear, concise writing and confidence speaking with prospects by phone.
• Good judgment about what makes outreach relevant and when a prospect is worth pursuing.
• Strong organization, consistent follow-through, and ownership of your results.
• Curiosity, resilience, and willingness to apply coaching and learn new tools.
• Care for accuracy and customer trust, including reviewing AI-generated content and using company information appropriately.

Responsibilities

• Own prospecting and follow-up across assigned focus accounts, partnering with your sales and marketing pod.
• Engage prospects through cold calls, email, LinkedIn, events, and warm introductions.
• Use Claude, ChatGPT, or similar tools to research accounts, prepare call plans, personalize outreach, and improve follow-up.
• Turn relevant signals, such as leadership changes, company news, and event engagement, into timely conversations.
• Adapt approved messaging to each prospect’s role, industry, and business priorities.
• Qualify interest, uncover business needs, and book meetings with clear context and next steps for Account Executives.
• Execute outreach before and after conferences, webinars, and executive events.
• Keep Salesforce records accurate and share prospect feedback, objections, and campaign results with your team.
• Test new approaches and share effective prompts and workflows that help the team improve.

Skills

Outbound sales

AI-assisted outreach

Clear writing

Prospecting

Tools

Salesforce

LinkedIn Sales Navigator

Apollo

Clay

Job description

Socure is hiring a Market Development Representative to generate qualified sales opportunities through thoughtful outbound outreach. You will collaborate with Account Executives and Marketing to research focus accounts, identify buyers, and start conversations that become qualified pipeline.

Ideal candidates bring proven outbound sales experience, comfort using AI tools to research, craft messages, and improve outreach, and a knack for concise writing and engaging prospects by phone and email.