Market Development Lead: Retail Growth in CPG

Campbell Soup Company; Staunton (VA); Vor Ort; USD 67.000 - 92.000; Vollzeit

Benefits dieser Stelle

Medical, dental, disability, AD&D, and

Life insurance

401(k) with immediate vesting

Unlimited sick time + PTO + holidays

On-site fitness center

On-site day care

Employee Resource Groups

Zusammenfassung

Campbell Soup Company is seeking a Market Development Lead to drive market growth by partnering with Independent Distributor Partners and retail outlets. You will build relationships with IDPs, store leaders, and retailer decision makers, using disciplined planning to adapt to changing technology and consumer behavior.

You will lead IDP engagements, deliver sales plans, identify market opportunities, and coordinate across teams to meet retailer expectations, with strong emphasis on data-driven

Qualifikationen

• 3+ years of related sales or CPG experience, or 2+ years with a bachelor’s degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
• Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.

Aufgaben

• Deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities and share insights with IDPs.
• Support retailer expectations by communicating, organizing, and planning targets for distribution, merchandising, promotions and key retailer events.
• Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.
• Use data to identify retailer needs, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.

Kenntnisse

Communication skills

Analytical skills

Leadership

Problem-solving

Adaptability

Ausbildung

Bachelor's degree

Tools

Microsoft Excel

PowerPoint

Sales systems

Jobbeschreibung

Campbell Soup Company is seeking a Market Development Lead to drive market growth by partnering with Independent Distributor Partners and retail outlets. You will build relationships with IDPs, store leaders, and retailer decision makers, using disciplined planning to adapt to changing technology and consumer behavior.

You will lead IDP engagements, deliver sales plans, identify market opportunities, and coordinate across teams to meet retailer expectations, with strong emphasis on data-driven