Market Development Lead: IDP & Retail Growth Architect

Campbell Soup Company; Myrtle Beach (SC); On-site; USD 67,000 - 92,000; Full time

Benefits offered by this job

Medical insurance

401(k) match

Paid time off

Job summary

The Campbell Soup Company is seeking a Market Development Lead to drive market growth by partnering with Independent Distributor Partners (IDPs) and retailers. You will build strong relationships with IDPs, store leadership, and key retailer decision makers, using disciplined planning to adapt to changing technology and consumer behavior.

Must have 3+ years of related sales or CPG experience (or 2+ years with a bachelor’s degree).

Qualifications

• 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor's degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
• Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.

Responsibilities

• Build collaborative relationships with IDPs to support customer service, sales growth, and local market success.
• Drive priority execution across the portfolio to deliver weekly, period, and quarterly sales plans and grow market share.
• Use data to identify retailer requirements, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.

Skills

Sales

CPG experience

Communication skills

Excel

PowerPoint

Travel ability

Education

Bachelor's degree

Tools

Internal sales systems

Microsoft Office

Job description

The Campbell Soup Company is seeking a Market Development Lead to drive market growth by partnering with Independent Distributor Partners (IDPs) and retailers. You will build strong relationships with IDPs, store leadership, and key retailer decision makers, using disciplined planning to adapt to changing technology and consumer behavior.

Must have 3+ years of related sales or CPG experience (or 2+ years with a bachelor’s degree).