Manager, Performance Marketing

Jobtailor; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

Hearst Magazines in New York, NY is seeking a seasoned Paid Media Manager to run cross-channel campaigns that support memberships, email capture, direct products, and brand licensing.

You will optimize social and search campaigns, manage budgets, and lead testing of AI-enabled creative ideas to lift ROAS and long-term value. Collaboration with Analytics, Audience Growth, Creative, and Marketing is essential, with regular reporting and mentorship of junior staff.

Qualifications

• Bachelor's Degree required.
• 4+ years of experience managing paid media campaigns for a consumer business.
• Hands-on experience with Meta, Google, and other paid acquisition platforms.
• Strong understanding of campaign setup, optimization, and measurement.
• Knowledge of CPA, CPL, ROAS, conversion rates, and ROI.
• Experience managing paid media budgets and using performance data for optimization and investment decisions.

Responsibilities

• Execute paid acquisition campaigns across Hearst Magazines' portfolio, supporting memberships, email acquisition, direct products, and brand licensing.
• Manage and optimize social, search, and other acquisition campaigns, including budgets, bidding, audience targeting, pacing, and performance.
• Lead creative testing and audience experimentation with Creative, including AI-enabled creative development and emerging advertising opportunities.
• Analyze campaign performance against benchmarks and KPIs to improve acquisition efficiency, conversion rates, ROAS, and long-term customer value.
• Partner with Analytics to evaluate attribution, incrementality, and business impact.
• Collaborate with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics.
• Oversee campaign setup, QA, budget tracking, forecasting, reporting, and documentation.
• Identify new platforms, capabilities, audience strategies, and industry trends to test.
• Coach and support Associate Managers in developing performance marketing expertise.

Skills

Paid Media Campaign Management

Meta Advertising

Google Ads

Campaign Optimization

Performance Data Analysis

Education

Bachelor's Degree

Tools

Meta Ads Manager

Google Ads Platform

Job description

• Execute paid acquisition campaigns across Hearst Magazines' portfolio, supporting memberships, email acquisition, direct products, and brand licensing
• Manage and optimize social, search, and other acquisition campaigns, including budgets, bidding, audience targeting, pacing, and performance
• Lead creative testing and audience experimentation with Creative, including AI-enabled creative development and emerging advertising opportunities
• Analyze campaign performance against benchmarks and KPIs to improve acquisition efficiency, conversion rates, ROAS, and long-term customer value
• Partner with Analytics to evaluate attribution, incrementality, and business impact
• Collaborate with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics
• Oversee campaign setup, QA, budget tracking, forecasting, reporting, and documentation
• Identify new platforms, capabilities, audience strategies, and industry trends to test
• Coach and support Associate Managers in developing performance marketing expertise

Requirements

• Bachelor's Degree
• 4+ years of experience managing paid media campaigns for a consumer business
• Hands-on experience with Meta, Google, and other paid acquisition platforms
• Strong understanding of campaign setup, optimization, and measurement
• Knowledge of CPA, CPL, ROAS, conversion rates, and ROI
• Experience managing paid media budgets and using performance data for optimization and investment decisions
• Ability to turn complex performance data into clear insights and actionable recommendations
• Strong communication and collaboration skills across cross-functional teams
• Strong organizational and project management skills
• Attention to detail and ability to manage multiple campaigns and priorities
• Curiosity and enthusiasm for experimentation, AI-enabled marketing, emerging platforms, and continuous learning

Core Competencies

Demonstrates expertise in managing and optimizing paid acquisition campaigns across various platforms, with a strong focus on performance metrics such as CPA, CPL, ROAS, and conversion rates. Proven ability to collaborate with cross-functional teams and lead creative testing while leveraging data-driven insights for continuous improvement.

Highest-signal resume keywords

• Paid Media Campaign Management
• Meta Advertising
• Google Ads
• Campaign Optimization
• Performance Data Analysis

Hard Skills

• Campaign Setup
• Budget Management
• Audience Targeting
• KPI Measurement
• Attribution Analysis
• Conversion Rate Optimization
• AI-Enabled Marketing
• Emerging Advertising Opportunities
• Performance Marketing Expertise
• Data-Driven Decision Making

Soft Skills

• Strong Communication
• Collaboration Skills
• Organizational Skills
• Project Management
• Attention to Detail

Certifications & Qualifications

• Bachelor's Degree

Industry Keywords

• Paid Acquisition
• Consumer Business
• Audience Growth
• Integrated Consumer Marketing
• Creative Development