Performance Marketing Associate, Social

Hearst Digital Marketing Services; New York (NY); Hybrid; USD 66,000 - 70,000; Full time

Benefits offered by this job

Hybrid work

401(k) with company match

Medical, dental, and vision insurance

Employee Resource Groups

Job summary

Hearst Magazines is seeking a Performance Marketing Associate, Social in New York City to launch and optimize paid media campaigns across social, search, and emerging channels. The role focuses on maximizing ROAS, testing νέα ad formats, and collaborating with Meta, Google, and TikTok to drive campaign performance.

Four days per week in the office, leveraging AI-powered tools to improve workflow and uncover opportunities. Excellent analytical skills and proficiency in Excel/Sheets are essential.

Qualifications

• 1+ years of experience in paid media or digital advertising.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Strong analytical skills and Excel/Sheets; Looker/Tableau preferred.

Responsibilities

• Launch and manage paid media campaigns across social, search, and emerging channels.
• Optimize campaign performance by reviewing data daily and adjusting bidding, budgets, and pacing.
• Drive scalable growth by testing creative, audiences, bidding strategies, and attribution.
• Collaborate with platforms including Meta, Google, and TikTok on new ad products and updates.
• Leverage AI-powered tools to improve workflow and identify opportunities.
• Maintain forecasts and surface insights to inform budget decisions.
• Translate campaign data into actionable recommendations and share learnings across the Performance Media Group.

Skills

Paid media

Excel/Sheets

Looker/Tableau

Analytics

Meta/Google Ads

Tools

Meta Ads Manager

Google Ads

Job description

Be Part Of What's Next

Turn data, creativity, and emerging technology into smarter media performance. As a Performance Marketing Associate, Social, you’ll help drive scalable campaign growth, maximize ROAS, and uncover new opportunities across today’s most influential paid media platforms.

About Hearst Magazines (Why Us?)

Hearst Magazines is one of the largest publishers in the world, with more than 30 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics. We reach hundreds of millions of people every month across websites, magazines, social media, and other platforms. Our portfolio combines iconic brands with innovative digital experiences, creating meaningful connections with audiences and delivering powerful opportunities for advertisers.

Key Responsibilities (What You Are Doing)

• Launch and manage paid media campaigns across social, search, and emerging channels, supporting audience targeting, ad copy alignment, creative testing, bidding, pacing, and budget allocation.
• Optimize campaign performance by reviewing data daily, identifying trends, reducing inefficient spend, managing delivery, and refining bidding strategies to improve results against campaign KPIs.
• Drive scalable growth and stronger returns by continuously testing creative, audiences, bidding strategies, attribution approaches, and platform capabilities.
• Partner with platforms including Meta, Google, and TikTok to test new ad products, respond to platform updates, and implement capabilities that strengthen campaign execution.
• Leverage AI-powered tools to improve workflow efficiency, accelerate testing, and identify new opportunities for campaign optimization.
• Maintain daily and monthly forecasts, monitor performance against goals, and surface insights that support informed budget and optimization decisions.
• Translate campaign data into clear, actionable recommendations and share learnings across the Performance Media Group to support broader growth initiatives.

Qualifications (What We’re Looking For)

• 1+ years of experience in paid media, performance marketing, digital advertising, or a related field.
• Hands-on experience with self-service paid media platforms, ideally including Meta Ads Manager and Google Ads, with an interest in emerging channels, formats, and platform features.
• Strong analytical skills and proficiency in Excel and/or Google Sheets; experience with Looker, Tableau, or similar reporting tools is preferred.
• Comfort working with campaign performance data, large datasets, and metrics such as ROAS, pacing, margins, and other performance KPIs.
• Strong organizational skills and attention to detail, with the ability to manage budget changes, ongoing creative testing, and competing priorities in a fast-moving environment.
• Curiosity about AI-powered tools and the ability to use emerging technology to improve campaign execution, analysis, and workflow efficiency.
• A growth mindset and enthusiasm for performance marketing, experimentation, platform innovation, and evolving ad-tech trends.
• This role is based in New York City and requires working in the office four days per week.

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

The base salary range for this role is $66,300-$70,000. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.