Performance Marketing Specialist

Jobtailor; California (MO); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a results-driven Performance Marketing Manager to own end-to-end paid acquisition campaigns across Meta, Google, and Microsoft. You will optimize CAC, ROAS, and LTV while collaborating with Marketing, Creative Content, and Product teams to align with our annual subscriber goals.

You will design structured tests, build dashboards in Looker Studio, and leverage AI tools like Claude to accelerate analysis, reporting, and automation, ensuring data quality and policy compliance.

Qualifications

• 4+ years of hands-on experience in performance marketing, paid media, growth marketing, or digital acquisition.
• Strong practical expertise managing and optimizing Meta and Google Ads campaigns.
• Demonstrated ability to manage paid media budgets and make data-driven budget allocation decisions.
• Strong understanding of CAC, ROAS, LTV, conversion rate, CTR, CPM, CPC, and attribution.
• Ability to analyze performance data, identify opportunities, and continuously improve results.
• Experience developing and executing structured tests across creative, audiences, messaging, offers, landing pages, or channels.
• Experience building performance reports or dashboards and communicating results clearly to stakeholders.
• Experience using AI tools such as Claude to improve analysis, reporting, automation, or marketing workflows.
• Genuine interest in digital art, design, VFX, games, or creative technology.
• Strong written and verbal communication skills, particularly turning data into clear recommendations.

Responsibilities

• Own end-to-end paid acquisition campaign setup, targeting, bidding, creative trafficking, and daily budget pacing.
• Manage campaigns across Meta Ads Manager, Google Ads, Microsoft Advertising, and Google Shopping feeds.
• Monitor daily campaign metrics, detect anomalies, optimize pacing, and improve CAC, ROAS, conversion rate, and customer value.
• Coordinate ad asset intake, write creative briefs, maintain brand standards, and verify platform-policy compliance.
• Build and execute structured A/B and audience experiments.
• Track test results, communicate performance learnings, and implement optimization changes.
• Refine and update weekly performance trackers covering spend, acquisition, revenue, ROAS, CAC, CPA, CTR, and CVR.
• Audit conversion tracking, attribution signals, and data quality in GA4 and PostHog.
• Reconcile channel spend against budgets using trustworthy data.
• Use Claude or Gemini to accelerate analysis, iterate ad copy, and automate reporting.
• Manage campaign schedules, testing roadmaps, and cross-functional deliverables in Asana.
• Collaborate with Marketing, Creative Content, Technical, Product, Web, and Product Marketing teams.
• Align paid media execution with portfolio-wide strategy focused on annual subscriber acquisition and long-term customer lifetime value.
• Deliver clear, actionable data and insights to leadership.

Skills

Performance Marketing

Meta Ads Management

Google Ads Optimization

Data Analysis

Campaign Budget Management

A/B Testing

Attribution Analysis

Audience Experimentation

Budget Allocation

Cross-Department Collaboration

Tools

Meta Ads Manager

Google Ads

Microsoft Advertising

GA4

PostHog

Asana

Claude

Google Shopping

Looker Studio

Google Merchant Center

Job description

• Own end-to-end paid acquisition campaign setup, targeting, bidding, creative trafficking, and daily budget pacing
• Manage campaigns across Meta Ads Manager, Google Ads, Microsoft Advertising, and Google Shopping feeds
• Monitor daily campaign metrics, detect anomalies, optimize pacing, and improve CAC, ROAS, conversion rate, and customer value
• Coordinate ad asset intake, write creative briefs, maintain brand standards, and verify platform-policy compliance
• Build and execute structured A/B and audience experiments
• Track test results, communicate performance learnings, and implement optimization changes
• Refine and update weekly performance trackers covering spend, acquisition, revenue, ROAS, CAC, CPA, CTR, and CVR
• Audit conversion tracking, attribution signals, and data quality in GA4 and PostHog
• Reconcile channel spend against budgets using trustworthy data
• Use Claude or Gemini to accelerate analysis, iterate ad copy, and automate reporting
• Manage campaign schedules, testing roadmaps, and cross-functional deliverables in Asana
• Collaborate with Marketing, Creative Content, Technical, Product, Web, and Product Marketing teams
• Align paid media execution with portfolio-wide strategy focused on annual subscriber acquisition and long-term customer lifetime value
• Deliver clear, actionable data and insights to leadership

Requirements

• 4+ years of hands-on experience in performance marketing, paid media, growth marketing, or digital acquisition
• Strong practical expertise managing and optimizing Meta and Google Ads campaigns
• Demonstrated ability to manage paid media budgets and make data-driven budget allocation decisions
• Strong understanding of CAC, ROAS, LTV, conversion rate, CTR, CPM, CPC, and attribution
• Ability to analyze performance data, identify opportunities, and continuously improve results
• Experience developing and executing structured tests across creative, audiences, messaging, offers, landing pages, or channels
• Experience building performance reports or dashboards and communicating results clearly to stakeholders
• Experience using AI tools such as Claude to improve analysis, reporting, automation, or marketing workflows
• Genuine interest in digital art, design, VFX, games, or creative technology
• Strong written and verbal communication skills, particularly turning data into clear recommendations
• Highly organized and comfortable managing multiple campaigns, tests, and priorities simultaneously
• Observant, accurate, and precise
• Highly accountable with strong ownership and follow-through
• Strong cross-departmental collaboration skills
• Quick learner, self-starter, and comfortable navigating ambiguity
• Passion for personal development, growth, new challenges, and problem-solving
• Preferred: experience with annual subscription acquisition, SaaS, e-commerce, or recurring revenue models
• Preferred: hands-on experience with Microsoft Advertising, Google Shopping, and Google Merchant Center
• Preferred: familiarity with Ortto, PostHog, GA4, or Looker Studio
• Preferred: experience marketing to 3D artists, game developers, filmmakers, VFX artists, or digital creators

Core Competencies

Demonstrates expertise in managing end-to-end paid acquisition campaigns across platforms like Meta Ads Manager and Google Ads, with a strong focus on optimizing key performance metrics such as CAC, ROAS, and conversion rates. Proficient in utilizing AI tools for analysis and reporting while ensuring compliance with brand standards and platform policies.

Highest-signal resume keywords

• Performance Marketing
• Meta Ads Management
• Google Ads Optimization
• Data Analysis and Reporting
• Campaign Budget Management

Hard Skills

• Paid Media Management
• Campaign Optimization
• A/B Testing
• Conversion Tracking
• Attribution Analysis
• Performance Reporting
• Data-Driven Decision Making
• Creative Brief Writing
• Budget Allocation
• Audience Experimentation

Soft Skills

• Strong Communication Skills
• Organizational Skills
• Cross-Departmental Collaboration
• Problem-Solving
• Accountability

Industry Keywords

• Digital Acquisition
• Growth Marketing
• Customer Lifetime Value
• Recurring Revenue Models
• E-Commerce

Tools & Technologies

• Meta Ads Manager
• Google Ads
• Microsoft Advertising
• GA4
• PostHog
• Asana
• Claude
• Google Shopping
• Looker Studio
• Google Merchant Center