Associate Manager, Performance Marketing

Jobtailor; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor in New York City is seeking a performance marketer to execute and optimize paid media campaigns across key acquisition channels, grow memberships and email audiences, and translate performance data into actionable insights.

You will partner with marketing, editorial, analytics, and other teams, manage budgets and pacing, and stay ahead of paid media trends while reporting results to stakeholders.

Qualifications

• 2+ years of experience in performance marketing or related area.
• Hands-on experience executing and optimizing paid media campaigns.
• Understanding of key performance metrics and acquisition economics.
• Strong analytical skills and comfort working with campaign data.
• Ability to manage multiple campaigns, budgets, and deadlines simultaneously.
• Experience with consumer subscription, membership, e-commerce, or direct-to-consumer is preferred.
• Role based in New York City and requires working in the office four days per week.

Responsibilities

• Execute and optimize paid media campaigns across key acquisition channels.
• Grow memberships, email audiences, direct products, and brand licensing initiatives.
• Monitor and analyze campaign performance against acquisition goals.
• Identify trends and opportunities to improve efficiency, scale, and ROI.
• Manage campaign setup, pacing, budgets, targeting, creative rotation, and optimizations.
• Translate performance data into actionable insights and recommendations.
• Partner with consumer marketing, editorial, creative, analytics, and cross-functional teams.
• Test and evaluate audiences, creative, messaging, placements, and other variables.
• Maintain reporting and campaign documentation.
• Communicate results, learnings, and next steps to stakeholders.
• Stay current on paid media trends and platform capabilities.

Skills

Performance Marketing

Paid Media Campaign Optimization

Analytical Skills

Data-Driven Insights

Cross-Functional Collaboration

Job description

• Execute and optimize paid media campaigns across key acquisition channels
• Grow memberships, email audiences, direct products, and brand licensing initiatives
• Monitor and analyze campaign performance against acquisition goals
• Identify trends and opportunities to improve efficiency, scale, and return on investment
• Manage campaign setup, pacing, budgets, targeting, creative rotation, and ongoing optimizations
• Translate performance data into actionable insights and recommendations
• Partner with consumer marketing, editorial, creative, analytics, and other cross-functional teams
• Test and evaluate audiences, creative, messaging, placements, and other campaign variables
• Maintain accurate reporting and campaign documentation
• Communicate results, learnings, and next steps to key stakeholders
• Stay current on paid media trends, platform capabilities, measurement approaches, and emerging opportunities

Requirements

• 2+ years of experience in performance marketing, paid media, growth marketing, digital acquisition, or a related area
• Hands‑on experience executing and optimizing paid media campaigns
• Understanding of key performance metrics and acquisition economics
• Strong analytical skills and comfort working with campaign data
• Excellent attention to detail
• Ability to manage multiple campaigns, priorities, budgets, and deadlines simultaneously
• Strong communication and collaboration skills
• Ability to translate data into clear, actionable insights
• Curious, test‑and‑learn mindset
• Experience with consumer subscription, membership, e-commerce, email acquisition, or other direct-to-consumer businesses is preferred
• Role based in New York City and requires working in the office four days per week

Core Competencies

Demonstrates expertise in executing and optimizing paid media campaigns, with a strong focus on performance marketing and data analysis. Capable of translating campaign data into actionable insights while managing multiple priorities and collaborating with cross-functional teams.

Highest-signal resume keywords

• Performance Marketing
• Paid Media Campaign Optimization
• Analytical Skills
• Data-Driven Insights
• Cross-Functional Collaboration

Hard Skills

• Campaign Management
• Budget Management
• Key Performance Metrics
• Acquisition Economics
• Email Acquisition
• Digital Acquisition
• Growth Marketing
• Creative Rotation
• Trend Analysis
• Reporting and Documentation

Soft Skills

• Attention to Detail
• Communication Skills
• Collaboration Skills
• Curiosity
• Test-and-Learn Mindset

Industry Keywords

• Consumer Subscription
• Membership
• E-Commerce
• Direct-to-Consumer
• Acquisition Channels