Manager, Global B2B Marketing & Growth (SMC)

Snap Inc.; New York (NY); On-site; USD 173,000 - 259,000; Full time

Benefits offered by this job

Parental leave

Medical coverage

Mental health support

Job summary

Snap Inc. is seeking a Manager, SMC Marketing to define and execute the global B2B marketing strategy for mid‑market advertisers.

You will lead a cross‑functional team to build multi‑channel campaigns that generate high‑quality leads and support pipeline growth. You will partner with Sales and Growth to optimize lead quality, engagement, and conversion, while communicating Snap’s value proposition across events, partnerships, and paid media.

Qualifications

• Proven track record delivering B2B marketing strategies with measurable outcomes.
• Experience driving advertiser acquisition, engagement, and retention.
• Experience leading multi‑channel campaigns (events, partner marketing, paid media, web).
• Ability to partner with sales and cross‑functional teams to improve leads and conversion.

Responsibilities

• Shape and execute global marketing strategy to grow mid‑market advertisers.
• Lead a team delivering multi‑channel B2B programs to generate high‑quality leads.
• Partner with Growth and Sales to identify audiences and improve lead quality.
• Develop campaigns across events, partner marketing, sales enablement, paid media, and web.
• Create messaging communicating Snap’s value and ad products to mid‑market advertisers.
• Collaborate with Growth, Partnerships, Product Marketing, Comms and Creative to align funnel.
• Equip sales with narratives and campaign support to move advertisers from interest to action.
• Use data and insights to optimize campaigns and guide strategy.
• Monitor advertiser needs and industry trends to spot new opportunities.

Skills

B2B marketing

Multi-channel campaigns

Lead generation

Cross-functional leadership

Data-driven decisions

People management

advertiser acquisition

Education

BS/BA degree or equivalent

Job description

Snap Inc. is seeking a Manager, SMC Marketing to define and execute the global B2B marketing strategy for mid‑market advertisers.

You will lead a cross‑functional team to build multi‑channel campaigns that generate high‑quality leads and support pipeline growth. You will partner with Sales and Growth to optimize lead quality, engagement, and conversion, while communicating Snap’s value proposition across events, partnerships, and paid media.