Global SMC Marketing Lead - Content & Enablement

Snap; New York (NY); On-site; USD 142,000 - 214,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Mental health support programs

RSU eligibility

Job summary

Snap Inc. is seeking a Lead, SMC Marketing to drive global revenue through compelling sales enablement content, on-platform notifications, and email campaigns.

You will partner with Revenue, Product Marketing, and Data Science to craft a data-driven content strategy and manage a team including designers, web developers, and copywriters. You will lead messaging, educate customers on advertising, and optimize content for various journeys while aligning with business goals and market trends.

Qualifications

• 8+ years experience in building and creating marketing content.
• Experience leading internal creative teams and web development.

Responsibilities

• Develop and execute messaging and creative strategy for sales enablement material based on KPIs and customer insights.
• Own and develop customer-centric content strategy that supports SMC’s global revenue programs.
• Ideate to improve engagement and conversion for marketing creative.
• Lead Revenue and Data Science teams to test and optimize content for audience segments.
• Stay ahead of industry trends to educate customers on advertising.

Skills

Marketing content strategy

Data-driven decisions

Sales enablement

Cross-functional collaboration

Content optimization

Education

BS/BA degree or equivalent

Tools

Google Analytics

Figma

Job description

Snap Inc. is seeking a Lead, SMC Marketing to drive global revenue through compelling sales enablement content, on-platform notifications, and email campaigns.

You will partner with Revenue, Product Marketing, and Data Science to craft a data-driven content strategy and manage a team including designers, web developers, and copywriters. You will lead messaging, educate customers on advertising, and optimize content for various journeys while aligning with business goals and market trends.