Growth Strategy Lead — SMB Brand & Lead Gen Ads

Snap; New York (NY); Sur place; USD 150 000 - 200 000; Plein temps

Résumé du poste

Snap Inc. is seeking a Lead, Growth Strategy to design and launch high-impact programs that drive sustainable, retentive growth among Snap's global SMC advertisers, focusing on Brand Ads and Lead Gen segments.

The role will own the global growth roadmap, coordinating with Marketing, Operations, Product, and Data Science to drive new advertiser activations, retention, and revenue growth.

Qualifications

• BS/BA degree or equivalent years of experience.
• 8+ years experience in growth, consulting, corporate strategy, or product management, or related field.
• Masters degree, MBA, or a degree in engineering, mathematics, or economics (preferred).
• Experience launching and scaling customer acquisition and retention programs with measurable impact.
• Direct experience with brand ad measurement methodologies, including brand lift studies.

Responsabilités

• Build and execute growth programs for Brand and Lead Gen Ads globally to acquire medium-sized advertisers.
• Identify opportunities using customer insights, product data, and market trends, and translate into scalable programs.
• Plan, test, and scale programs to grow adoption of business solutions across Snap's platforms.
• Own segment program strategies from ideation to goal attainment with clear business plans.
• Establish KPIs to track growth and present results and recommendations.
• Lead Data Science, Operations, Marketing, and Insights to analyze program effectiveness and adopt a test-and-learn approach.
• Drive communication and influence across executives and stakeholders.

Connaissances

Growth strategy

Cross-functional leadership

Data-driven decision making

Experimentation / test-and-learn

Executive communication

Advertising / SMB knowledge

Formation

BS/BA degree or equivalent years of experience

Description du poste

Snap Inc. is seeking a Lead, Growth Strategy to design and launch high-impact programs that drive sustainable, retentive growth among Snap's global SMC advertisers, focusing on Brand Ads and Lead Gen segments.

The role will own the global growth roadmap, coordinating with Marketing, Operations, Product, and Data Science to drive new advertiser activations, retention, and revenue growth.