Growth Strategy Lead for SMB Brand & Lead Gen Ads

SNAP, Inc.; San Francisco (CA); On-site; USD 173,000 - 259,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support

Job summary

Snap Inc. seeks a Lead, Growth Strategy to design and launch high-impact programs driving retention and growth for Snap's global SMB advertisers.

You’ll own go-to-market roadmaps and coordinate with Marketing, Product, and Data Science to optimize campaigns across Brand and Lead Gen verticals. The role emphasizes cross-functional leadership, measurement of program effectiveness, and scalable experimentation to accelerate advertiser activation and revenue growth.

Qualifications

• BS/BA degree or equivalent years of experience.
• 8+ years experience in growth, consulting, corporate strategy, or product management.
• Experience with SMB/brand ad measurement is a plus.
• Strong analytical and presentation abilities; able to distill complex strategies for executives.

Responsibilities

• Build and execute programs for Brand and Lead Gen Ads globally to drive acquisition of medium-sized advertisers.
• Identify growth opportunities using customer insights, product data, and market trends.
• Plan, test and scale programs to grow adoption of business solutions across Snap's platforms.
• Own segment program strategies from ideation to goal attainment with clear business plans.
• Establish KPIs to track growth goals and present results and recommendations.
• Lead Data Science, Operations, Marketing, and Insights to analyze program effectiveness and drive a test-and-learn approach.

Skills

Growth programs

Cross-functional leadership

Data-driven decisions

Brand & Lead Gen ads

Executive communication

Education

BS/BA degree or equivalent

Masters/MBA preferred

Job description

Snap Inc. seeks a Lead, Growth Strategy to design and launch high-impact programs driving retention and growth for Snap's global SMB advertisers.

You’ll own go-to-market roadmaps and coordinate with Marketing, Product, and Data Science to optimize campaigns across Brand and Lead Gen verticals. The role emphasizes cross-functional leadership, measurement of program effectiveness, and scalable experimentation to accelerate advertiser activation and revenue growth.