Manager, Demand Generation & ABM Campaigns

Luminik; New York (NY); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Health / Dental / Vision

401K

Parental Leave

Flexible Vacation / Holidays

Annual Learning Stipend

Commuter Benefits

Udemy learning

Job summary

Bombora, the true B2B data pioneer, seeks a Manager, Demand Generation in New York, NY to lead strategy, development, and execution of integrated demand generation campaigns across the full product suite. You will partner with Product Marketing, Sales, and Marketing Ops to identify opportunities, build multi-channel programs, and drive campaigns from strategy through measurement.

You will manage end-to-end ideation, development, and optimization of paid media, email, content, webinars, events,

Qualifications

• 5+ years of experience in B2B demand generation and Account-Based Marketing (ABM) focused on ad tech and data categories.
• Track record building campaigns across multiple touchpoints to engage prospects through the buyer journey.
• Experience combining paid, organic and content channels to drive demand and engagement.
• Experience working with Sales to create integrated motions extending marketing through SDRs/AEs.

Responsibilities

• Lead end-to-end ideation, development, execution, and optimization of multi-channel marketing campaigns to build awareness and consideration among prospects and deepen solution engagement with customers.
• Collaborate with Product Marketing and Sales to identify opportunities and structure multi-touch campaigns with compelling messaging.
• Oversee Content Marketing, Marketing Ops, Creative, and external agencies to build assets and bring campaigns to market.
• Coordinate with Sales and Revenue Operations to ensure seamless lead handoffs from marketing to sales.
• Monitor and report campaign performance using key B2B Enterprise KPIs.

Skills

ABM

B2B Demand Gen

Campaign management

Sales alignment

Multi-channel marketing

Data-driven

Tools

Salesforce

HubSpot

Asana

LinkedIn Campaign Manager

Google Ads

Job description

Bombora, the true B2B data pioneer, seeks a Manager, Demand Generation in New York, NY to lead strategy, development, and execution of integrated demand generation campaigns across the full product suite. You will partner with Product Marketing, Sales, and Marketing Ops to identify opportunities, build multi-channel programs, and drive campaigns from strategy through measurement.

You will manage end-to-end ideation, development, and optimization of paid media, email, content, webinars, events,