Senior Manager, Demand Generation

Bombora; New York (NY); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Health

Dental

Vision

Flexible Spending

Vacation & Holidays

Tuition Assistance

401K

Parental Leave

Commuter Benefits

Udemy Learning

Team Lunches

Office Access

Job summary

Bombora, the true B2B data pioneer, seeks a Manager, Demand Generation to lead strategy and execution of integrated campaigns across the full product suite. You will partner with Product Marketing, Sales, and Marketing Ops to identify demand opportunities and drive pipeline growth, delivering campaigns from strategy through measurement.

You will manage multi-channel programs (paid media, email, content, webinars, events, social) and align with Sales to optimize lead handoffs while tracking

Qualifications

• 5+ years of experience in B2B demand generation and ABM focused on ad tech and data categories.
• Track record building campaigns (1:1, 1:few, 1: many) to engage prospects across the buyer journey.
• Experience using multi-channel campaigns (paid media, email, content, webinars, events, social).
• Experience working with Sales to build integrated Sales motions and lead handoffs.
• Experience applying campaign metrics to optimize demand campaigns.

Responsibilities

• Lead the end-to-end ideation, development, execution, and optimization of multi-channel marketing campaigns.
• Collaborate with Product Marketing and Sales to identify demand opportunities and structure campaigns.
• Oversee Content Marketing, Marketing Operations, Creative, and external agencies to create assets and bring campaigns to market.
• Partner with Sales and Revenue Operations to ensure seamless lead handoffs from marketing to sales.
• Monitor, track, and report campaign performance using key B2B Enterprise KPIs.

Skills

ABM experience

Campaign management

Cross-functional collaboration

Campaign analytics

Sales alignment

Marketing ops experience

Strong communication

Tools

Salesforce

HubSpot

Asana

LinkedIn Campaign Manager

Google Ads

ChatGPT / Generative AI

Job description

The true B2B data pioneer, Bombora connects the B2B ecosystem in a one-of-a-kind Data Cooperative—enabling a holistic view of an account's research and consumption behavior. From this data, Bombora derives actionable insights that make it possible for brands, agencies, and publishers to identify, understand, and identify their prospects and customers, throughout the buyer and user experience, across the activation platforms of choice.

As a Manager, Demand Generation you will lead the strategy, development, and execution of integrated demand generation campaigns across Bombora's full product suite. Reporting to the Director of Demand Generation, this role will partner closely with Product Marketing, Sales, Customer Success, Marketing Operations, and Creative to identify demand opportunities, develop multi-channel programs, and drive campaigns from strategy through execution and measurement. This position will play a key role in driving pipeline and revenue growth for the organization.

You will....

• Lead the end-to-end ideation, development, execution, and optimization of multi-channel marketing campaigns (paid media, email, content, webinars, events, and social) to build awareness and consideration among prospects and to deepen solution engagement with customers
• Collaborate closely with Product Marketing and Sales to identify and prioritize demand opportunities and structure compelling multi-touch campaigns and supporting messaging
• Lead Content Marketing, Marketing Operations, Creative, and external agencies to build campaign assets and bring campaigns to market
• Collaborate with Sales and Revenue Operations to ensure seamless lead handoffs from marketing to sales
• In partnership with Marketing Operations, monitor, track, and report on campaign performance using relevant B2B Enterprise account KPIs focused on key account penetration and engagement

You have...

• 5 plus years of experience in B2B demand generation and Account-Based Marketing (ABM) focused on ad tech and data categories
• Track record building campaigns (1:1, 1:few, 1: many) to engage prospects across the buyer consideration journey
• Robust experience bringing campaigns to life by utilizing the optimal mix of channels and touchpoints, including paid media, organic social media, email, content syndication, and more
• Experience working directly with Sales to build integrated Sales motions that extend the marketing experience through SDRs and AEs
• Strong project management and a demonstrated ability to coordinate roles and functions to deliver results on time
• Experience applying campaign performance metrics to communicate, explain, and optimize demand campaigns
• Experience working across B2B marketing and sales technologies (e.g., Salesforce, Asana, HubSpot, generative AI tools such as ChatGPT or Gemini, LinkedIn Campaign Manager, Google Ads, or similar platforms)
• Strong communication skills

Perks and Benefits

• Health / Dental / Vision
• Flexible Spending / Health Spending Accounts
• Flexible Vacation / Paid Holidays / Summer Fridays
• Education / Tuition Assistance / Annual Learning Stipend
• 401K
• Generous Parental Leave (16 weeks primary/12 secondary)
• Commuter Benefits
• On Demand Learning (Udemy)
• Team Lunches / Outings / Events (Yes! We found a way to do virtually!)
• Offices (for when you want one)

Compensation Package

• The salary range for this position is $120-$130k base and $10k bonus. Actual compensation may vary and will be based on a candidate's qualifications, skills, experience, and location.
• Equity

At Bombora, we embrace diversity because it breeds innovation. Bombora is an equal opportunity employer and participates in E-Verify.