B2B Product Marketing Manager — Data-Driven SaaS Growth

Bombora; New York (NY); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Health / Dental / Vision

Flexible Vacation / Holidays

401K

Job summary

Bombora is seeking a Product Marketing professional in the United States (New York) to lead go-to-market planning, craft compelling product marketing content, and enable sales and partners with winning materials. You will conduct market research, translate insights into messaging, and collaborate across teams to drive product launches and customer success stories.

The role emphasizes strong communication, adaptability, and a customer-focused mindset, with the opportunity to influence across the

Qualifications

• 3+ years of B2B product marketing experience in SaaS/Data/MarTech/AdTech.
• Bachelor's degree in business, marketing, advertising, communications, or related field.
• Strong product marketing foundation including positioning, messaging, launches, content, sales enablement, and customer/market insights.
• Excellent written and verbal communication across internal/external audiences.
• Ability to learn technical product concepts such as data, APIs, integrations, and emerging technologies.
• Organizational skills with multiple priorities and deadlines.
• Proactive and comfortable with ambiguity, able to move work forward.
• Critical thinking and curiosity; willingness to challenge status quo.
• Creative problem solving; bring new ideas and approaches.
• Customer-oriented mindset with empathy for different customer perspectives.
• Strong collaboration and interpersonal skills across teams and leadership.
• Thoughtful and effective use of AI tools to accelerate research and content development.

Responsibilities

• Go-to-market planning and product launches; support planning for new products, capabilities, integrations, releases, and ongoing product updates.
• Develop and maintain product marketing content, messaging, sales materials, FAQs, user guides, and release communications.
• Create enablement materials and resources for sales, customer success, and channel partners.
• Conduct market research to surface customer insights for messaging and content.
• Translate market feedback into actionable insights with cross-functional teams.
• Coordinate with product, sales, customer success, channel partners, marketing to move projects forward.
• Source, write, and promote customer case studies highlighting product successes.

Skills

B2B product marketing

Product marketing foundation

Written and verbal communication

Learn technical concepts

Organizational skills

Adaptability

Critical thinking

Creative problem solving

Customer focus

Collaboration

AI tool usage

Platform familiarity (Salesforce/Hubi)

Education

Bachelor's degree in business/marketing/related field

Tools

Salesforce

HubSpot

Asana

Spekit

Job description

Bombora is seeking a Product Marketing professional in the United States (New York) to lead go-to-market planning, craft compelling product marketing content, and enable sales and partners with winning materials. You will conduct market research, translate insights into messaging, and collaborate across teams to drive product launches and customer success stories.

The role emphasizes strong communication, adaptability, and a customer-focused mindset, with the opportunity to influence across the