Manager, Database Marketing

180 Seminole Hard Rock Support Services; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

The Seminole Hard Rock Hotel & Casino is seeking a Database Manager to lead the development, implementation and analyses of all database marketing campaigns in our Florida properties.

Under the Director of Database Marketing, you will manage SQL queries, mail-merge processes and CRM data, ensuring data integrity and actionable insights for guest engagement.

Qualifications

• Bachelor’s degree in Marketing or equivalent.
• At least 3 years of casino database experience.
• Ability to write database extract queries (SQL).

Responsibilities

• Develops, implements and analyzes database marketing campaigns.
• Oversees monthly direct mail programs and list generation.
• Maintains data integrity of customer information and reporting.

Skills

SQL

Excel

Data analysis

Time management

Education

Bachelor's degree in Marketing

Tools

CMP/ACSC CRM

Mail merge tools

Job description

Our team members are the key to our company's success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our full list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description

Under the direction of the Director of Database Marketing, the Database Manager is responsible for the development, implementation and analyses of all database marketing campaigns.

Duties and Responsibilities

• Exhibit conduct in accordance with all Gaming Commission Regulations and Seminole Tribe of Florida departmental policies and procedures.
• Develops strategic use of existing information processes and evaluates potential uses of new processes.
• Supervises training of key personnel on Player's Club systems.
• Coordinates system testing with IT.
• Maintains policies, procedures and standards relating to database management and monitors transaction activity.
• Consults with and advises users of the various existing data collection sources available and uses to support business objectives.
• Performs ad hoc analysis and extracts for various operating departments.
• Responsible for the overall integrity of customer data and information.
• Oversees the development and production of monthly direct mail programs, including list generation, proforma's, creation of offers, creative, production, implementation and post campaign analyses.
• Maintains up-to-date knowledge of all computer systems and applications that comprise the Player's Club system.
• Provides operating reports and program analysis.
• Handles guest inquiries related to promotional offers.
• Develop department members' knowledge and skills through education, training, coaching, corrective counseling, etc.
• Demonstrate a commitment to ensuring responsible gaming and responsible alcohol service by discreetly notifying appropriate management of concerns and observations.
• Conduct personal behavior and select, train, coach, counsel, appraise and retain direct reports who consistently perform actions and behaviors that reinforce the Company's Mission and Values of Communication, Integrity, Fun, Respect, Accountability, Passion and Dedication.
• Stays abreast of the current trends and practices within area of responsibility and communicates pertinent information to management, peers, direct reports and team members as appropriate.
• Other duties as assigned.
• Must be able and willing to work flexible hours to include evenings, weekends and holidays.
• Must be detail-oriented.
• Must possess excellent time management skills.

Qualifications

• Bachelors' degree in Marketing required and at least three (3) years casino database experience required, or the equivalent combination of education and experience.
• Expert knowledge of Microsoft Office, Excel, and Word is required.
• Proven ability to write database extract queries using SQL or a similar tool and work with mail merge and address cleansing products.
• Proficient skill and prior experience with a Customer Management System required. (CMP, ACSC, etc).

About Us

Be Iconic represents the roots of our culture. The Seminole Tribe of Florida remains the only unconquered tribe in the United States of America. The Tribe established Seminole Gaming in 1979, when it opened the first high-stakes bingo hall in the United States. Building on its rich heritage of courageous and groundbreaking achievements, the Seminole Tribe of Florida acquired Hard Rock International in March 2007 - the first transaction of its kind by a Native American tribe. Today, Hard Rock International remains one of the most globally recognized companies in the world, with Hard Rock Hotel, Casino, Cafe and Rock Shop venues in over 74 countries. With the continued growth of Seminole Gaming and Hard Rock International, Seminole Hard Rock Support Services was created to support all of our brands and lines of business. With the largest global footprint in the hospitality industry for over 50 years, our number-one job is to bring fun and excitement to our team members and our guests!