Manager, Consumer Products — Home & Baby Licensing

SmartRecruiters, Inc.; El Segundo (CA); Hybrid; USD 126,000 - 158,000; Full time

Job summary

Mattel is seeking a motivated Manager, Consumer Products to join our Consumer Products team in El Segundo, CA. This role leads licensing initiatives for Softlines, partnering with franchise, product development, and marketing to drive revenue growth.

The position requires four days in-office per week under the current hybrid policy, with flexibility to collaborate across regional teams. A strong track record in licensing, storytelling, and leadership is essential for success.

Qualifications

• 8+ yrs of related experience.
• Passion for storytelling, brands and the power of play.
• Growth mindset: curiosity, learning, challenges, improvement.
• Strong knowledge of licensing industry.
• Understanding of licensee partners' structures and objectives.
• Strong analytical and research skills to identify trends.
• Thorough planning skills.
• Ability to foster relationships in a matrixed org.
• Excellent presentation, interpersonal, verbal, and written communication.
• In-office presence following Mattel's policy.
• Demonstrated leadership behaviors and accountability.

Responsibilities

• Oversee multiple CP categories and subcategories as needed.
• Develop and execute licensing plans including strategy, licensee management and annual operating plans.
• Meet or exceed revenue plans for CP brands and categories.
• Guide franchise, product development, and approvals teams to align with commercial needs.
• Perform quarterly whitespace and opportunity analyses; recommend consolidations.
• Define category goals and communicate projects to leadership and teams.
• Coordinate with CP/Franchise retail on cross-category programs and launches.
• Work with commercial teams to ensure alignment of licensed products with vertical lines.
• Evaluate new opportunities; analyze whitespace; monitor trends and consumer insights.
• Provide guidance on campaigns and launch activation plans.

Skills

Storytelling

Brand management

Licensing knowledge

Analytical thinking

Presentation skills

Leadership

Cross-functional collaboration

Data-driven decisions

Stakeholder management

Job description

Mattel is seeking a motivated Manager, Consumer Products to join our Consumer Products team in El Segundo, CA. This role leads licensing initiatives for Softlines, partnering with franchise, product development, and marketing to drive revenue growth.

The position requires four days in-office per week under the current hybrid policy, with flexibility to collaborate across regional teams. A strong track record in licensing, storytelling, and leadership is essential for success.