Manager, Association Marketing: Data-Driven Growth

Prudential Ins Co of America in; Newark (NJ); On-site; USD 115,000 - 189,000; Full time

Benefits offered by this job

Market competitive base salaries with;

Yearly bonus potential

Medical, dental, vision, life and long

401(k) plan with company match

Company-funded pension plan

Wellness Programs up to $1,600/year

Work/Life Resources

Education Benefit

Employee Stock Purchase Plan

Job summary

Prudential Financial, Inc. is seeking a Marketing Manager for Association Marketing (Finance) who can spot marketplace trends, translate insights into campaigns, and develop omni-channel approaches across direct mail, email, and digital channels.

The role emphasizes data-driven planning, collaboration with internal and external teams, and delivering measurable results to support evolving business goals and growth in-force participation.

Qualifications

• Bachelor's degree preferred; 5–10 years in B2C/direct marketing across personalized direct mail, email and digital channels.
• Ability to use research and data to spot trends, identify opportunities, and translate insights into strategy and plans.
• Proven ability to write strong briefs with clear direction and collaborate across teams to shape the creative approach and ensure materials align to strategy and budget.
• Experience partnering with internal and external stakeholders to build business cases, secure buy-in, and lead joint strategies or working sessions.
• Demonstrated ability to drive acquisition and retention outcomes, define lifecycle marketing approaches, optimize performance through test-and-learn, and manage to measurable KPIs.
• Exceptional verbal and written communication skills; ability to build and maintain strong internal and external partnerships.
• Strong organizational and time-management skills.

Responsibilities

• Identify growth opportunities by monitoring marketplace trends to shape strategy and plans.
• Collaborate with internal partners to align annual marketing goals, priorities, timelines, and budgets; liaise with external partners for integrated plans.
• Support data-driven marketing by identifying opportunities for channel optimization and buyer segmentation.
• Develop marketing plans that align with business goals and drive future growth, addressing demographics and product considerations to increase in-force participation.
• Create comprehensive marketing briefs with clear objectives and KPIs; coordinate with creative and production teams and assess performance results.

Skills

B2C marketing

Direct mail

Email marketing

Digital marketing

Data analytics

Brief writing

Stakeholder collaboration

KPI tracking

Education

Bachelor's degree

Tools

CRM platforms

Analytics tools

Job description

Prudential Financial, Inc. is seeking a Marketing Manager for Association Marketing (Finance) who can spot marketplace trends, translate insights into campaigns, and develop omni-channel approaches across direct mail, email, and digital channels.

The role emphasizes data-driven planning, collaboration with internal and external teams, and delivering measurable results to support evolving business goals and growth in-force participation.