Growth & Segment Marketing Manager — Hybrid

Prudential Financial, Inc.; Newark (NJ); Hybrid; USD 115,000 - 189,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) plan with company match

Pension plan

Paid PTO and parental/military leave

Wellness programs

Job summary

Prudential Financial, Inc. is seeking a Growth Marketing Manager to support the Growth & Segment Marketing team in developing holistic, performance-driven, digital-first strategies.

The role requires strong project management skills, ability to translate objectives into coordinated omni-channel plans, and partnerships across channels, technology and external partners. With 5–8 years of relevant experience, you will own audiences, oversee campaigns, and help drive growth through data-informed

Qualifications

• 5–8 years of experience supporting Omni-channel growth programs that impact the business.
• Experience developing lifecycle journeys and managing audiences.
• Experience supporting lead generation and ABM campaigns that generate MQLs/SQLs.
• Familiarity with email, web, digital advertising and other digital channels.

Responsibilities

• Translate business unit priorities into omni‑channel growth plans and campaigns that deliver against objectives and measurable value.
• Own growth and segment audiences; oversee end-to-end campaigns and prioritize opportunities.
• Coordinate across channels, technology and partner teams to support audience-led journeys.
• Use data to inform customer journeys and test‑and‑learn roadmaps; translate into experiments.
• Partner with Marketing Analytics to track performance and optimize plans.
• Collaborate with Product Marketing to embed product needs into journeys.
• Advise on channel mix, sequencing and activation priorities.
• Coordinate with marketing, functional and channel leads to drive momentum.
• Work with external agencies and internal teams to execute content and experiences.
• Prepare leadership-ready updates on progress, risks, decisions, and next steps across growth efforts.

Skills

Omni-channel growth marketing

Project management

Data-driven decision making

Marketing automation

Customer insights

Cross-functional collaboration

Experimentation mindset

Stakeholder communication

Tools

Adobe Cloud

Job description

Prudential Financial, Inc. is seeking a Growth Marketing Manager to support the Growth & Segment Marketing team in developing holistic, performance-driven, digital-first strategies.

The role requires strong project management skills, ability to translate objectives into coordinated omni-channel plans, and partnerships across channels, technology and external partners. With 5–8 years of relevant experience, you will own audiences, oversee campaigns, and help drive growth through data-informed