Association Marketing Manager – Data‑Driven Growth

Prudential Financial, Inc.; Fort Washington (Montgomery County); Sur place; USD 115 000 - 189 000; Plein temps

Avantages offerts par ce poste

Yearly bonus potential

Medical, dental, vision insurance

401(k) plan with company match

Pension plan

Wellness programs

Education benefit

Employee stock purchase plan

Résumé du poste

Prudential Financial, Inc. is seeking a Marketing Manager who can spot marketplace trends and translate data insights into effective omni-channel campaigns across direct mail, email, and digital channels.

You will translate insights into actionable direction, collaborate with internal and external teams, and shape marketing priorities to support business growth while addressing evolving demographics and product needs.

Qualifications

• Bachelor's degree preferred.
• 5–10 years developing B2C/direct marketing strategies across highly personalized direct mail, email, and digital channels.
• Proven ability to use research and data to spot trends and translate insights into strategy and plans.
• Experience partnering with stakeholders to build business cases and lead joint strategies.

Responsabilités

• Maintain deep industry knowledge and monitor marketplace trends to identify growth opportunities using data insights.
• Collaborate with internal partners to align marketing goals, priorities, timelines, and budgets; liaise with external partners.
• Advance a data-driven marketing approach with opportunities for channel optimization and buyer segmentation.
• Develop marketing plans aligning with business goals to drive growth and address demographics and product gaps.
• Create comprehensive briefs with objectives, direction and KPIs; review materials for alignment and effectiveness.

Connaissances

Data analytics

Brief writing

Cross-functional collaboration

Lifecycle marketing

Acquisition & retention

Formation

Bachelor's degree

Outils

CRM systems

Analytics tools

Description du poste

Prudential Financial, Inc. is seeking a Marketing Manager who can spot marketplace trends and translate data insights into effective omni-channel campaigns across direct mail, email, and digital channels.

You will translate insights into actionable direction, collaborate with internal and external teams, and shape marketing priorities to support business growth while addressing evolving demographics and product needs.