Director, Data Strategy & Activation Platforms

Prudential Financial, Inc.; Newark (NJ); Hybrid; USD 159,000 - 238,000; Full time

Benefits offered by this job

Market-competitive base salary + bonus

Medical, dental, vision, life, and STD

401(k) with company match

Pension plan

Wellness programs

Education benefit

Employee Stock Purchase Plan

Job summary

Prudential Financial, Inc. is seeking a senior leader to set and execute the marketing data strategy, govern data products, and drive AI-ready data capabilities.

You will own the data intelligence layer, ensure privacy-compliant practices, and partner with Marketing, Analytics, Technology, and Legal to enable data-driven decisioning across channels. The role emphasizes governance, identity resolution, and scalable data products, with a hybrid on-site presence in Newark, NJ.

Qualifications

• 10+ years of progressive experience in data strategy, data management, data product management, or marketing data and technology, including leadership roles.
• Experience building and scaling data products or enterprise data platforms.
• Ownership of core data governance disciplines — metadata management, data lineage, data cataloging, data quality, and stewardship.
• Hands-on experience evaluating identity resolution / identity graph capabilities and CDP platforms.
• Deep knowledge of the modern MarTech and data stack — CDP, marketing automation, and enterprise data environments.
• Proven ability to partner with senior executives, translate priorities into roadmaps, and drive measurable value.
• Strong command of data privacy and consent requirements, and compliant data management responsibilities.
• Experience enabling analytics and measurement teams through instrumentation, taxonomy, and data capture.
• Excellent communication, stakeholder management, and executive storytelling; collaboration with central data functions.

Responsibilities

• Define end-to-end marketing data strategy roadmap and federation approach.
• Build, productize, and manage AI-ready data products and governance-driven data assets.
• Establish data product lifecycle from discovery to retirement.
• Define KPIs, ROI models, and measurement frameworks for data products.
• Own the marketing data intelligence layer and ensure clean, connected signals across platforms.
• Establish and run governance, metadata management, and data catalog capabilities.
• Implement identity resolution to stitch customer identities across sources.
• Ensure privacy-by-design and compliant data practices.

Skills

Data strategy experience

Data product experience

Data governance

Identity resolution

MarTech stack knowledge

Executive stakeholder management

Data privacy compliance

Analytics enablement

Executive communication

Education

Bachelor’s degree in a relevant field

Tools

Adobe Experience Platform

Marketo

SFMC (Salesforce Marketing Cloud)

Data warehouse / EDW

Job description

Prudential Financial, Inc. is seeking a senior leader to set and execute the marketing data strategy, govern data products, and drive AI-ready data capabilities.

You will own the data intelligence layer, ensure privacy-compliant practices, and partner with Marketing, Analytics, Technology, and Legal to enable data-driven decisioning across channels. The role emphasizes governance, identity resolution, and scalable data products, with a hybrid on-site presence in Newark, NJ.