Marketing Manager, Association Growth & Insights

Prudential Financial; Newark (NJ); Hybrid; USD 115,000 - 189,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Company pension plan

Wellness programs

Job summary

Prudential Annuities Distributors (PAD) is seeking a Marketing Manager to spot marketplace trends, analyze data, and develop omni-channel marketing plans that support business objectives. The role emphasizes D2C approaches across direct mail, email, and digital channels with measurable results.

The ideal candidate translates insights into actionable direction and collaborates with internal and external teams to execute campaigns that drive acquisition and retention, shaping future growth in a

Qualifications

• Bachelor’s degree preferred and 5-10 years developing B2C/direct marketing strategies across highly personalized direct mail, email, and digital channels.
• Proven ability to use research and data to spot trends, identify opportunities, and translate insights into strategy and plans.
• Experience partnering with internal and external stakeholders to build business cases, secure buy-in, and lead joint strategies or working sessions.

Responsibilities

• Maintain deep industry knowledge and monitor marketplace trends to identify growth opportunities.
• Use research and data insights to shape strategy and plans that support business objectives.
• Collaborate with internal partners to align annual marketing goals, priorities, timelines, and budgets.
• Serve as a liaison with external partners, to align integrated acquisition and retention growth plans.
• Support the advancement of our data-driven marketing approach alongside the Data/Analytics Team and external partners by identifying opportunities for channel optimization, and buyer segmentation.
• Develop marketing plans that align with the business goals and drive future business growth, including those that address changing demographics, perceived product deficiencies, and other factors to increase in-force participation.
• Create comprehensive marketing briefs with clear objectives, strategic direction and KPIs; partner with creative and production teams to develop compelling approaches, review materials for accuracy and strategic alignment, and assess performance results to present insights to internal and external partners.

Skills

B2C marketing

Direct mail

Email marketing

Digital marketing

Data analytics

Strategic planning

Cross-functional collaboration

Communication

Education

Bachelor’s degree (preferred)

Job description

Prudential Annuities Distributors (PAD) is seeking a Marketing Manager to spot marketplace trends, analyze data, and develop omni-channel marketing plans that support business objectives. The role emphasizes D2C approaches across direct mail, email, and digital channels with measurable results.

The ideal candidate translates insights into actionable direction and collaborates with internal and external teams to execute campaigns that drive acquisition and retention, shaping future growth in a