Growth & Segment Marketing Manager — Hybrid, Data-Driven

Prudential Ins Co of America; Newark (NJ); Híbrido; USD 115.000 - 189.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Market-competitive base salaries

Yearly bonus potential

401(k) matching

Pension plan

Wellness programs

Work/Life resources

Education benefit

Employee stock purchase plan

Descripción de la vacante

Prudential Ins Co of America is seeking a Growth & Segment Marketing manager to lead omni-channel growth programs, align business priorities to campaigns and drive measurable results. You will partner with Marketing Analytics and Product Marketing to optimize journeys, test strategies, and accelerate cross-sell opportunities.

The role requires 5–8 years of growth marketing experience, strong project management, and a digital-first mindset in a hybrid Newark, NJ setting.

Formación

• 5-8 years of experience supporting omni-channel growth programs with measurable impact.
• Experience developing end-to-end lifecycle journeys and managing audiences.

Responsabilidades

• Translate business unit priorities into omni-channel growth plans and campaigns.
• Own growth and segment audiences, oversee end-to-end campaigns.
• Coordinate across channels, technology and partner teams for audience-led journeys.
• Use data to inform customer journeys and test-and-learn roadmaps.
• Track and socialize performance results with Marketing Analytics.

Conocimientos

Omni-channel

Growth marketing

Campaign management

ABM

Email marketing

Digital ads

Data analytics

Herramientas

Adobe Cloud

Marketing automation

Descripción del empleo

Prudential Ins Co of America is seeking a Growth & Segment Marketing manager to lead omni-channel growth programs, align business priorities to campaigns and drive measurable results. You will partner with Marketing Analytics and Product Marketing to optimize journeys, test strategies, and accelerate cross-sell opportunities.

The role requires 5–8 years of growth marketing experience, strong project management, and a digital-first mindset in a hybrid Newark, NJ setting.