Growth & Segmentation Marketing Lead

Prudential Financial, Inc.; Newark (NJ); Hybrid; USD 115,000 - 189,000; Full time

Benefits offered by this job

Market-competitive base salary

Yearly bonus potential

401(k) with company match

Pension plan

Wellness programs

Education benefits

Employee stock purchase plan

Job summary

Prudential Financial, Inc. in Newark, NJ is seeking a growth-minded Marketing Manager to support the Growth & Segment Marketing team.

You will translate business priorities into omni-channel plans, partner with analytics, product marketing, and external agencies, and drive campaigns that deliver measurable growth. The ideal candidate has 5–8 years of experience in omni-channel B2C/B2B marketing, strong project management, and a proven track record in performance-driven programs, email, web,

Qualifications

• 5–8 years of experience in omni-channel growth marketing for B2C or B2B.
• Experience translating business priorities into coordinated omni‑channel plans.
• Experience supporting lead generation and ABM campaigns that drive MQLs/SQLs.
• Strong knowledge of email, web, digital advertising and other digital channels.
• Ability to translate data and insights into actionable recommendations.

Responsibilities

• Translate business unit priorities into omni‑channel growth plans and campaigns.
• Own growth and segment audiences; oversee end‑to‑end campaigns and prioritization.
• Coordinate across channels, technology and partner teams for audience‑led journeys.
• Use data to inform customer journeys and test‑and‑learn roadmaps.
• Partner with Marketing Analytics to track performance and optimize growth plans.
• Collaborate with Product Marketing to embed product needs into journeys.
• Advise on channel mix, sequencing and activation priorities.
• Coordinate with agencies and internal teams to execute content and campaigns.
• Prepare leadership updates on progress, risks and next steps.

Skills

Omni-channel marketing

Growth marketing

ABM campaigns

Marketing automation

Analytics-driven decision making

Cross-functional collaboration

Campaign planning

Audience strategy

Channel mix optimization

Tools

Adobe Cloud

Marketing automation platforms

Job description

Prudential Financial, Inc. in Newark, NJ is seeking a growth-minded Marketing Manager to support the Growth & Segment Marketing team.

You will translate business priorities into omni-channel plans, partner with analytics, product marketing, and external agencies, and drive campaigns that deliver measurable growth. The ideal candidate has 5–8 years of experience in omni-channel B2C/B2B marketing, strong project management, and a proven track record in performance-driven programs, email, web,