Audience Engagement & Brand Activation Lead

Prudential Ins Co of America in; Newark (NJ); On-site; USD 113,000 - 189,000; Full time

Benefits offered by this job

Bonus potential

Insurance benefits

401(k) match

Pension plan

Wellness program

Education benefits

Stock purchase plan

Job summary

Prudential Financial is seeking a Manager of Audience Engagement & Brand Activation in the Finance domain. The role focuses on turning audience insights into relevant, engaging marketing experiences that advance Prudential's brand and growth priorities.

The position involves leading campaigns, collaborating with Research, Analytics, Creative, and agency partners, and ensuring activation plans align with growth objectives while driving audience understanding across priority segments.

Qualifications

• Bachelor's degree with 5-7 years of relevant experience in marketing, audience strategy, multicultural marketing, brand strategy, communications, advertising, research, or related fields.
• Experience supporting engagement and activation plans for diverse audience segments.
• Ability to partner cross-functionally with Brand, Content, Comms, Business Marketing, Research, Analytics, Media, Social, Legal/Compliance, and agency teams.
• Strong written and verbal communication skills, including the ability to develop briefs, POVs, recommendations, presentations, and executive-ready materials.

Responsibilities

• Develop audience engagement and brand activation strategies for priority and emerging audiences, including Women, Hispanic, Black, and other diverse segments.
• Synthesize audience intelligence and findings to support activation recommendations.
• Lead day-to-day execution of campaigns, pilots, and activations focused on priority segments.
• Partner with creative, media, social, and agency teams to tailor messaging and content by audience.
• Define success metrics with Analytics and evaluate campaign performance through an audience lens.

Skills

Strong communication

Project management

Cross-functional collaboration

Influence & stakeholder mgmt

Education

Bachelor's degree

Tools

PowerPoint

Excel

Microsoft Office

Job description

Prudential Financial is seeking a Manager of Audience Engagement & Brand Activation in the Finance domain. The role focuses on turning audience insights into relevant, engaging marketing experiences that advance Prudential's brand and growth priorities.

The position involves leading campaigns, collaborating with Research, Analytics, Creative, and agency partners, and ensuring activation plans align with growth objectives while driving audience understanding across priority segments.