Loyalty & Rewards Strategy Lead

Truist

Atlanta (GA)

On-site

USD 130,000 - 170,000

Full time

14 days+
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Benefits offered by this job

Medical, dental, vision benefits
401(k) plan
Paid vacation and sick leave

Job summary

Truist is seeking a Loyalty and Rewards Director to design and oversee a portfolio of dynamic, experiential rewards and partnerships. You will own the end-to-end partner ecosystem from strategy through execution, ensuring offerings are compelling and compliant.

Lead cross-functional teams across Risk, Operations, Digital, Technology and Product; manage vendor governance, negotiate contracts, monitor performance, and optimize client engagement; collaborate with partners like the Truist

Qualifications

  • Bachelor’s degree or equivalent professional experience.
  • 10+ years in partner management, rewards, or marketing within financial services.
  • Proven experience with third-party partners, vendor performance, and contracts.
  • Experience coordinating cross-functional initiatives with Risk, Operations, Digital, Technology, and Product teams.
  • Strong analytical skills to translate performance data into actions.
  • Excellent stakeholder management and communication skills.
  • Proficient in Microsoft Office.
  • Willingness to travel occasionally.

Responsibilities

  • Own relationships with multiple lifestyle and rewards partners.
  • Lead vendor governance, including RFPs, contracts, and performance reviews.
  • Manage dynamic rewards portfolio and partner offers, campaigns, and calendar.
  • Collaborate with internal teams to deliver exclusive offers and experiences.
  • Define and execute rewards anniversary bonus strategy.
  • Monitor adoption, engagement, and program performance, and optimize outcomes.
  • Balance client value with program economics and risk management.

Skills

Partner management
Rewards & benefits
Vendor governance
Cross-functional collaboration
Data analysis
Stakeholder management
Communication

Education

Bachelor’s degree in business/marketing/finance or related field

Tools

Microsoft Office

Job description

Truist is seeking a Loyalty and Rewards Director to design and oversee a portfolio of dynamic, experiential rewards and partnerships. You will own the end-to-end partner ecosystem from strategy through execution, ensuring offerings are compelling and compliant.

Lead cross-functional teams across Risk, Operations, Digital, Technology and Product; manage vendor governance, negotiate contracts, monitor performance, and optimize client engagement; collaborate with partners like the Truist

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