Loyalty & Rewards Lifecycle Director

Truist; Atlanta (GA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life insurance

Disability insurance

401k plan

Paid vacation

Job summary

Truist is seeking a Loyalty and Rewards Director to own the end-to-end client lifecycle for the Relationship Rewards program—handling eligibility, enrollment, tier progression, engagement, and offboarding. This role aligns Marketing, Product, and Digital partners to ensure compliant, engaging member experiences across channels.

The position requires senior leadership, strategic lifecycle execution, and the ability to translate program goals into scalable initiatives that drive engagement and

Qualifications

• Bachelor's degree or equivalent plus extensive relevant experience.
• Experience managing cross-functional lifecycle programs in a matrixed environment.
• Strong understanding of digital channels and regulatory considerations affecting client messaging.
• Ability to collaborate with Marketing, Product, Digital and Compliance to deliver cohesive experiences.
• Excellent stakeholder management, communication, and execution skills.

Responsibilities

• Own end-to-end client lifecycle communications for the Loyalty and Rewards program from eligibility to offboarding.
• Ensure lifecycle rules and experiences are consistently applied across products and channels.
• Serve as liaison with Marketing to develop lifecycle messaging and engagement campaigns.
• Partner with Legal, Risk, and Compliance to ensure regulatory compliant rewards communications.
• Maintain relationships with product teams to ensure rewards integration across experiences.
• Represent the program in cross-functional product discussions and advocate for value propositions.
• Collaborate with Digital teams to optimize mobile and online banking experiences for Rewards members.
• Ensure digital touchpoints are intuitive, personalized, and aligned with program OKRs.
• Coordinate with Analytics and Product to monitor performance and inform improvements.

Skills

Stakeholder management

Cross-functional collaboration

Project lifecycle management

Digital platforms knowledge

Regulatory compliance awareness

Effective communication

Office software proficiency

Travel flexibility

Education

Bachelor's degree in business or related field

10+ years in marketing, lifecycle, or client experience in financial services

Job description

Truist is seeking a Loyalty and Rewards Director to own the end-to-end client lifecycle for the Relationship Rewards program—handling eligibility, enrollment, tier progression, engagement, and offboarding. This role aligns Marketing, Product, and Digital partners to ensure compliant, engaging member experiences across channels.

The position requires senior leadership, strategic lifecycle execution, and the ability to translate program goals into scalable initiatives that drive engagement and