Loyalty & Rewards Lifecycle Leader

Truist; Charlotte (NC); On-site; USD 170,000 - 210,000; Full time

Benefits offered by this job

Medical insurance

Dental plan

Vision care

Life insurance

Disability coverage

401k plan

Paid time off

Job summary

Truist is seeking a strategic Loyalty and Rewards Director of Lifecycle and Member Engagement to oversee end‑to‑end client lifecycle for the Relationship Rewards program. You will coordinate with Marketing, Product, and Digital teams to drive enrollment, tier progression, and ongoing engagement across channels.

Lead lifecycle strategy, messaging, and engagement campaigns while ensuring regulatory compliance and brand integrity.

Qualifications

• Bachelor’s degree in business, or related field, or equivalent combination of education and experience.
• Ten years of experience in marketing, lifecycle management, product integration, or client experience within financial services.
• Proven ability to manage cross‑functional initiatives in a matrixed environment.
• Familiarity with digital platforms and regulatory considerations affecting client messaging.

Responsibilities

• Own end‑to‑end client lifecycle communications for the Rewards program, including eligibility, enrollment, tier progression, engagement, and offboarding.
• Ensure lifecycle rules and experiences are consistently applied across products and channels.
• Collaborate with Marketing to develop aligned client communications and engagement campaigns.
• Coordinate with Legal, Risk, and Compliance to ensure regulatory compliance and brand standards.
• Monitor performance with Analytics and Product to inform improvements and report to leadership.

Skills

Leadership

Cross-functional collaboration

Stakeholder management

Digital platforms

Regulatory compliance

MS Office

Education

Bachelor’s degree in business or related field

MBA preferred

Tools

CRM systems

Microsoft Office

Job description

Truist is seeking a strategic Loyalty and Rewards Director of Lifecycle and Member Engagement to oversee end‑to‑end client lifecycle for the Relationship Rewards program. You will coordinate with Marketing, Product, and Digital teams to drive enrollment, tier progression, and ongoing engagement across channels.

Lead lifecycle strategy, messaging, and engagement campaigns while ensuring regulatory compliance and brand integrity.