Loyalty Programs Operations Lead

DraftKings; Boston (MA); Remote; USD 98,000 - 122,000; Full time

Job summary

DraftKings in Boston is seeking a Manager, Loyalty Program Operations to shape how DraftKings Rewards delivers value to players and drives business performance. You’ll connect player behavior, program performance, and business insights to identify opportunities that strengthen engagement and drive meaningful improvements across our offerings.

Working closely with Analytics, Finance, and Loyalty Operations teams, you’ll turn complex data into actionable recommendations and help bring program

Qualifications

• 5+ years in loyalty programs, rewards, or consumer analytics.
• Proficient in SQL and independently querying, investigating, and validating data.
• Strong understanding of loyalty program economics, performance measurement, and experimentation.
• Experience using AI tools and automation to improve analytical efficiency and accuracy.

Responsibilities

• Develop understanding of DraftKings Rewards, including tiers, earning, redemption, milestones, and benefits.
• Track program health using KPIs on engagement, tier progression, and reward utilization.
• Analyze player behavior and program performance to identify opportunities for improvement.
• Assess reward costs and program economics with Finance and Analytics to balance value and performance.
• Drive loyalty program enhancements with cross-functional teams, testing, launches, and issue resolution.
• Build data-backed business cases for loyalty innovations and investments.
• Leverage AI tools to improve analysis speed and accuracy while validating outputs.

Skills

Analytical skills

Problem solving

Data validation

Communication

Tools

SQL

Job description

DraftKings in Boston is seeking a Manager, Loyalty Program Operations to shape how DraftKings Rewards delivers value to players and drives business performance. You’ll connect player behavior, program performance, and business insights to identify opportunities that strengthen engagement and drive meaningful improvements across our offerings.

Working closely with Analytics, Finance, and Loyalty Operations teams, you’ll turn complex data into actionable recommendations and help bring program