About the Role
The Manager, Loyalty Program Operations helps shape how DraftKings Rewards delivers value to players and drives business performance. The role connects player behaviour, program performance, and business insights to identify opportunities that strengthen engagement and improve the loyalty offering. Working closely with the Analytics, Finance, and Loyalty Operations teams, the manager turns complex data into actionable recommendations and helps bring program enhancements to life. The work influences how the loyalty program evolves, balancing a rewarding player experience with long-term business impact.
Key Responsibilities
- Develop a deep understanding of DraftKings Rewards, including program tiers, earning and redemption mechanics, milestones, and benefits, and serve as a trusted resource on program mechanics and performance.
- Track program health through key performance indicators measuring player engagement, tier progression, reward utilisation, and business impact, partnering with the Analytics team to validate data and strengthen performance reporting.
- Analyse player behaviour, program performance, and loyalty initiatives to identify opportunities for improvement, measure effectiveness, and recommend enhancements.
- Assess reward costs, utilisation, and program economics alongside Finance and Analytics to inform decisions that balance player value with business performance.
- Drive the execution of loyalty program enhancements by coordinating operational requirements, testing, launches, and issue resolution with cross-functional teams.
- Shape investment priorities by building data-backed business cases for loyalty innovations and enhancements, connecting player needs, expected business impact, and implementation considerations.
- Leverage artificial intelligence tools and automation to improve the speed and accuracy of analysis, monitoring, documentation, and operational workflows while validating outputs against trusted data sources.
Required Experience & Qualifications
- At least 5 years of experience in loyalty programs, rewards, program operations, or consumer analytics, with a track record of using data to inform business decisions.
- Strong analytical and problem-solving skills, including proficiency in SQL and the ability to independently query, investigate, and validate data to answer complex business questions.
- A solid understanding of loyalty program economics, performance measurement, and experimentation, with the ability to evaluate program effectiveness and identify opportunities for improvement.
- Experience using AI tools and automation to improve analytical efficiency, streamline processes, and support decision-making while maintaining a strong focus on accuracy.
- Strong operational judgment and attention to detail, with the ability to anticipate challenges, understand system dependencies, and translate ideas into actionable requirements.
- Excellent communication and collaboration skills, with the ability to simplify complex findings, influence cross-functional stakeholders, and present clear recommendations to leadership.
- A proactive, curious, and results-driven mindset, with the ability to take ownership of initiatives, navigate competing priorities, and deliver meaningful improvements in a fast-paced environment.
- As a regulated gaming company, the successful candidate may be required to obtain a gaming licence issued by the appropriate state agency as a condition of employment.
Salary
- US base salary range for this full-time position: 97,600.00 USD - 122,000.00 USD, plus bonus, equity, and benefits as applicable. Ranges are determined by role, level, and location, and reflect new hire pay rates across all US locations; individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training.
Benefits & Perks
- Bonus, equity, and benefits as applicable.
About the Company
DraftKings is a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. At DraftKings, AI is becoming an integral part of both its present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas, and it is transforming how the company enhances customer experiences, streamlines operations, and unlocks new possibilities. Its teams are energised by innovation and readily embrace emerging technology, shaping the future rather than waiting for it to arrive.