Loyalty Marketing Manager — CRM & Growth Initiatives

S&C RESTAURANTS SG PTE. LTD.; Orchard (NE); On-site; USD 51,000 - 74,000; Full time

Job summary

S&C RESTAURANTS SG PTE. LTD. is seeking a Loyalty & CRM leader to drive the local rollout of the global loyalty programme in Singapore. You will develop a local roadmap, collaborate with Marketing Directors, and identify opportunities to grow member value and engagement.

You will manage campaigns, partnerships, and data-driven optimisations across digital platforms, ensuring strong acquisition, activation and retention while aligning with global brand standards.

Qualifications

• Bachelor's Degree in Marketing, Business, Digital Marketing or a related discipline.
• Strong communication and analytical skills are required.
• Experience with loyalty, CRM or customer engagement is essential.
• Ability to translate insights into actionable initiatives.
• Experience collaborating with local and global stakeholders is preferred.

Responsibilities

• Lead the local implementation, launch and ongoing growth of the global loyalty programme in Singapore.
• Develop and execute the local loyalty roadmap with Marketing leadership.
• Identify opportunities to increase member acquisition, activation, and retention.
• Monitor customer behaviour, market trends and ROI of loyalty initiatives.
• Manage the loyalty budget with the Marketing Director and allocate spend effectively.
• Develop and execute member engagement journeys across the lifecycle.
• Create member-exclusive campaigns, rewards and partnerships.
• Analyse programme data and provide actionable recommendations for improvement.
• Oversee loyalty features across digital platforms and improve user experience.
• Coordinate UAT, testing and go-live readiness for loyalty features.
• Partner with vendors and third-party platforms to drive digital sales.

Skills

Communication skills

Analytical mindset

Stakeholder management

CRM experience

Customer insights

Education

Bachelor's degree in Marketing or related

Job description

S&C RESTAURANTS SG PTE. LTD. is seeking a Loyalty & CRM leader to drive the local rollout of the global loyalty programme in Singapore. You will develop a local roadmap, collaborate with Marketing Directors, and identify opportunities to grow member value and engagement.

You will manage campaigns, partnerships, and data-driven optimisations across digital platforms, ensuring strong acquisition, activation and retention while aligning with global brand standards.