CRM & Loyalty Growth Manager — Hybrid & Flexible

Pizza Hut; Irvine (CA); Hybrid; USD 86,000 - 143,000; Full time

Benefits offered by this job

Hybrid work schedule

6% 401(k) match

Vacation & holidays

Learning & development access

Job summary

Habit Burger & Grill is seeking a Manager of CRM & Loyalty Growth to lead customer growth initiatives, from strategy to launch, shaping personalized experiences and a evolving loyalty platform. You will partner with teams to drive engagement, frequency, and revenue through data-driven plans and measurable outcomes.

You will develop, test, and optimize CRM programs, define success metrics, and translate insights into executive-ready recommendations that elevate guest lifetime value.

Qualifications

• 5-8+ years in CRM, lifecycle marketing, loyalty, or related field.
• Experience building customer engagement, loyalty, or growth strategies with measurable outcomes.
• Strong analytical and financial acumen; able to quantify impact and justify recommendations.
• Restaurant/retail or multi-unit experience preferred.

Responsibilities

• Identify customer growth opportunities through behavior, program performance, and market trends.
• Develop strategies for prioritized growth initiatives with defined targets and success criteria.
• Build business cases and quantify expected impact on acquisition, engagement, frequency, spend, and retention.
• Shape CRM and lifecycle marketing approaches to drive revenue and long-term value.
• Develop personalization and offer approaches to create relevant customer experiences.
• Support loyalty program design, launch, and ongoing optimization to strengthen engagement and value.
• Design testing and learning agendas with clear hypotheses and success measures.
• Establish measurement frameworks with KPIs and performance reporting.

Skills

CRM

Loyalty

Lifecycle marketing

Growth strategy

Data analysis

Stakeholder mgmt

Cross-functional leadership

Job description

Habit Burger & Grill is seeking a Manager of CRM & Loyalty Growth to lead customer growth initiatives, from strategy to launch, shaping personalized experiences and a evolving loyalty platform. You will partner with teams to drive engagement, frequency, and revenue through data-driven plans and measurable outcomes.

You will develop, test, and optimize CRM programs, define success metrics, and translate insights into executive-ready recommendations that elevate guest lifetime value.