Loyalty Strategy Lead: Growth, Membership & Partnerships

SGS Consulting; Sacramento (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

SGS Consulting seeks a senior loyalty strategist to drive digital loyalty capabilities across a large organization, leveraging data, insights and customer mindsets to shape experiences and scale programs globally.

You will lead Loyalty Membership Strategy, design benefits and partnerships, create migration paths from free membership to paid FreshPass, and collaborate with analytics, product and marketing to deliver omni-channel experiences.

Qualifications

• 7+ years in building new digital loyalty capabilities and products across a large organization.
• Mix of consulting and/or client-side experience in loyalty programs.
• Experience translating data-driven insights into loyalty and digital experiences.
• Proven success in building strategy tools and frameworks for organizational adoption.

Responsibilities

• Place customers at the center to inform program strategy and experiences.
• Lead Loyalty Membership Strategy across the enterprise, building loyalty benefits, partnerships and experiences.
• Develop upward migration strategies from free membership to paid FreshPass subscription.
• Create acquisition, engagement, and retention strategies for free and paid programs, partnering with analytics, product and marketing teams to bring to market.
• Develop strategic frameworks and business cases to influence, test and scale.
• Collaborate with Loyalty Programs Marketing on campaigns and omnichannel marketing plans.
• Identify data and insights gaps, creating a learning plan to understand member behaviors and needs.
• Partner with loyalty, marketing, shopper experience, engineering, and operations teams to deploy loyalty programs.
• Build and develop project management tools from strategy to execution.
• Lead partnerships across teams to execute loyalty programs.

Skills

Loyalty strategy

Digital loyalty development

Data-driven insights

Strategic frameworks

Cross-functional leadership

Education

Bachelor’s degree

MBA preferred

Job description

SGS Consulting seeks a senior loyalty strategist to drive digital loyalty capabilities across a large organization, leveraging data, insights and customer mindsets to shape experiences and scale programs globally.

You will lead Loyalty Membership Strategy, design benefits and partnerships, create migration paths from free membership to paid FreshPass, and collaborate with analytics, product and marketing to deliver omni-channel experiences.