Loyalty Growth & Engagement Architect

Sarku Japan; Phoenix (AZ); On-site; USD 80,000 - 110,000; Full time

Job summary

Sarku Japan is seeking a hands-on Loyalty & Customer Engagement Manager to drive day-to-day loyalty program operations and growth across email, SMS, and push/in-app channels. You will partner with the VP of Digital Marketing to convert unknown guests into known, active members and to lift activation, frequency, and retention with data-driven insights.

You will own lifecycle journeys, build segmentation, and ensure on-brand messaging with strong offers.

Qualifications

• 3–5 years of loyalty, CRM, or customer engagement experience.
• Strong analytical skills to interpret performance and drive actions.
• Comfortable operating cross-functionally in a fast-paced environment; strong project management.
• PAR Punchh experience preferred (offer setup/QA/reporting and basic program administration).

Responsibilities

• Own day-to-day loyalty program operations and optimization.
• Manage lifecycle journeys (email/SMS/push) with segmentation and personalization.
• Improve known guest growth through data capture initiatives.
• Track loyalty metrics and define dashboards; translate results into actions.
• Collaborate with Ops, IT, Customer Care, and vendors to ensure smooth loyalty across channels.

Skills

Loyalty program management

CRM & lifecycle marketing

Data analytics

Cross-functional collaboration

Project management

Tools

Punchh

GA4

CRM software

Job description

Sarku Japan is seeking a hands-on Loyalty & Customer Engagement Manager to drive day-to-day loyalty program operations and growth across email, SMS, and push/in-app channels. You will partner with the VP of Digital Marketing to convert unknown guests into known, active members and to lift activation, frequency, and retention with data-driven insights.

You will own lifecycle journeys, build segmentation, and ensure on-brand messaging with strong offers.