Assistant Marketing Manager (Rewards)

S&C RESTAURANTS SG PTE. LTD.; Orchard (NE); On-site; USD 51,000 - 74,000; Full time

Job summary

S&C RESTAURANTS SG PTE. LTD. is seeking a Loyalty & CRM leader to drive the local rollout of the global loyalty programme in Singapore. You will develop a local roadmap, collaborate with Marketing Directors, and identify opportunities to grow member value and engagement.

You will manage campaigns, partnerships, and data-driven optimisations across digital platforms, ensuring strong acquisition, activation and retention while aligning with global brand standards.

Qualifications

• Bachelor's Degree in Marketing, Business, Digital Marketing or a related discipline.
• Strong communication and analytical skills are required.
• Experience with loyalty, CRM or customer engagement is essential.
• Ability to translate insights into actionable initiatives.
• Experience collaborating with local and global stakeholders is preferred.

Responsibilities

• Lead the local implementation, launch and ongoing growth of the global loyalty programme in Singapore.
• Develop and execute the local loyalty roadmap with Marketing leadership.
• Identify opportunities to increase member acquisition, activation, and retention.
• Monitor customer behaviour, market trends and ROI of loyalty initiatives.
• Manage the loyalty budget with the Marketing Director and allocate spend effectively.
• Develop and execute member engagement journeys across the lifecycle.
• Create member-exclusive campaigns, rewards and partnerships.
• Analyse programme data and provide actionable recommendations for improvement.
• Oversee loyalty features across digital platforms and improve user experience.
• Coordinate UAT, testing and go-live readiness for loyalty features.
• Partner with vendors and third-party platforms to drive digital sales.

Skills

Communication skills

Analytical mindset

Stakeholder management

CRM experience

Customer insights

Education

Bachelor's degree in Marketing or related

Job description

Loyalty & Rewards Strategy

• Lead the local implementation, launch and ongoing growth of the global loyalty programme in Singapore including member benefits, rewards, offers and promotional mechanics, while remaining aligned with global brand guidelines.

• Develop and execute the local loyalty roadmap in partnership with the Marketing Director and International Marketing.

• Identify opportunities to increase member acquisition, activation, visit frequency, retention and overall customer value.

• Monitor customer behaviour, competitive activity and market trends to identify opportunities to strengthen the loyalty proposition.

• Manage the loyalty budget jointly with the Marketing Director and ensure effective allocation of spend against business objectives.

CRM & Member Engagement

• Develop and execute member engagement initiatives across the customer lifecycle, including welcome, birthday, retention, reactivation and win-back journeys.

• Develop member-exclusive campaigns, rewards and partnerships to drive acquisition, engagement and repeat visits.

• Use customer insights and campaign performance to continuously optimise member communications and engagement.

• Identify opportunities to personalise the member experience and strengthen customer loyalty.

Loyalty in the Digital Customer Journey

• Support the delivery of loyalty-related features, promotions, rewards and enhancements across digital platforms.

• Review the end-to-end member journey and identify opportunities to improve ease of use, engagement and conversion.

• Monitor customer feedback, app ratings and digital behaviour to identify opportunities to improve the loyalty and ordering experience.

Analytics & Performance

• Monitor and report on key loyalty and customer engagement KPIs, including:

• Member acquisition and activation.

• Active members and retention.

• Average spends and customer value.

• Reward and promotion redemption.

• Digital ordering adoption.

• Campaign performance and ROI.

• Analyse customer and programme data to identify trends, opportunities and areas for improvement.

• Provide actionable recommendations to improve loyalty programme performance and customer engagement.

• Partner with relevant teams to establish reporting and measurement frameworks for the programme.

Project & Stakeholder Management

• Lead loyalty-related projects from planning through execution and post-launch optimisation.

• Work closely with global teams, Technology, Operations, Finance, agencies, vendors and other stakeholders to deliver programme initiatives.

• Coordinate UAT, issue resolution, testing and go-live readiness for loyalty-related features and enhancements.

• Manage relevant vendor relationships and ensure timely and effective delivery of services.

• Partner with third-party delivery aggregators to optimise platform presence, execute marketing campaigns, drive customer acquisition and grow digital sales.

• Support the broader digital and marketing initiatives where loyalty integration or member engagement is required.

Requirements:

• Bachelor's Degree in Marketing, Business, Digital Marketing or a related discipline.

• Minimum 4 years of relevant experience in loyalty, rewards, CRM, customer engagement, or a related field.

• Proven experience in launching, managing or growing a loyalty or rewards programme.

• Strong understanding of customer lifecycle management, segmentation, engagement and retention strategies.

• Commercial and analytical mindset, with the ability to translate customer insights and data into actionable initiatives.

• Excellent communication skills and confidence working with both local and global stakeholders.

• Experience in QSR, F&B, retail or hospitality is preferred.