Strategic CRM & Loyalty Growth Lead

KFC Corporation; Irvine (CA); Hybrid; USD 122,000 - 143,000; Full time

Benefits offered by this job

Hybrid work schedule

Competitive benefits package

Paid time off & holidays

Employee discounts

401(k) with company match

Job summary

Habit Burger & Grill is seeking a Manager of CRM & Loyalty Growth to advance CRM, lifecycle marketing, and loyalty initiatives. You’ll translate business objectives into strategic plans, partner with teams to launch programs, and optimize customer journeys to grow engagement and revenue.

You will identify opportunities, develop business cases, and shape personalization and offer strategies while ensuring measurement and continuous improvement across the loyalty platform.

Qualifications

• 5+ years in CRM, lifecycle marketing, loyalty, or related field.
• Experience building customer engagement and retention strategies with measurable outcomes.
• Ability to translate insights into strategic recommendations and business cases.
• Strong knowledge of CRM, segmentation, personalization, and offer strategy.
• Proven ability to lead multiple priority workstreams with cross-functional teams.

Responsibilities

• Identify customer growth opportunities through analysis of behavior, program performance, guest insights, and market trends.
• Develop prioritized growth strategies with clear targets, value proposition, and success criteria.
• Build data-driven business cases estimating customer impact and revenue.
• Shape CRM and lifecycle marketing approaches to drive acquisition, engagement, and retention.
• Develop personalization and offer strategies for relevant customer experiences.
• Support loyalty program design, launch, and ongoing optimization.
• Define hypotheses, test designs, and learning plans to improve CRM effectiveness.
• Establish measurement frameworks linking customer behavior to transactions and value.

Skills

CRM strategy

Loyalty programs

Growth strategy

Data-driven decisions

Cross-functional leadership

Stakeholder management

Analytical thinking

Effective communication

Tools

CRM platforms

Job description

Habit Burger & Grill is seeking a Manager of CRM & Loyalty Growth to advance CRM, lifecycle marketing, and loyalty initiatives. You’ll translate business objectives into strategic plans, partner with teams to launch programs, and optimize customer journeys to grow engagement and revenue.

You will identify opportunities, develop business cases, and shape personalization and offer strategies while ensuring measurement and continuous improvement across the loyalty platform.