Loyalty Growth Architect: CRM & Lifecycle

Sarku Japan; Phoenix (AZ); On-site; USD 70,000 - 110,000; Full time

Job summary

Sarku Japan is seeking a Loyalty & Customer Engagement Manager in Phoenix to lead day-to-day loyalty operations, drive data-driven growth, and advance our next-generation engagement program across email, SMS, push, and in-app channels.

You will partner with the VP of Digital Marketing to execute lifecycle journeys, build segmentation, enhance data capture, and measure performance to grow known guests, activation, frequency, and retention across our stores and digital platforms.

Qualifications

• 3–5 years of loyalty, CRM, lifecycle marketing, or customer engagement experience.
• Experience executing campaigns across email/SMS/push and managing a promotional calendar.
• Strong analytical skills to interpret performance and guide actions.

Responsibilities

• Own day-to-day loyalty program operations: setup, QA, launch, and optimization.
• Plan loyalty calendar and coordinate launches with marketing, operations and finance.
• Build test-and-learn roadmap for offer, value, and segmentation strategy.
• Support loyalty product enhancements by translating business needs into requirements.
• Manage lifecycle journeys across onboarding, activation, retention, and win-back.
• Build segmentation and targeting for personalization and performance.
• Partner with creative/brand to ensure clear on-brand messaging with strong offers.
• Improve data capture and known guest growth.
• Track and report loyalty performance and campaigns; define KPIs and dashboards.
• Monitor offer economics and recommend guardrails.
• Coordinate with Ops, IT, Customer Care, and vendors to ensure loyalty works across app, online ordering, and in-store.
• Coordinate troubleshooting and issue resolution to protect guest experience.

Skills

Loyalty marketing

CRM

Lifecycle marketing

Customer engagement

Tools

Punchh

Job description

Sarku Japan is seeking a Loyalty & Customer Engagement Manager in Phoenix to lead day-to-day loyalty operations, drive data-driven growth, and advance our next-generation engagement program across email, SMS, push, and in-app channels.

You will partner with the VP of Digital Marketing to execute lifecycle journeys, build segmentation, enhance data capture, and measure performance to grow known guests, activation, frequency, and retention across our stores and digital platforms.