Loyalty Growth Lead

YUM; Irvine (CA); Hybrid; USD 97,000 - 162,000; Full time

Benefits offered by this job

Onsite childcare

Onsite dining and game room

Onsite gym and fitness classes

401(k) with 6% match

Medical & dental benefits

Paid time off (4 weeks)

Job summary

Taco Bell is seeking a Manager, Digital Loyalty to accelerate Taco Bell Rewards growth. You will identify and solve barriers across the customer lifecycle, leading a cross-functional squad to turn insights into testable ideas and scalable solutions.

You will own the journey roadmap and experimentation backlog, prioritizing opportunities by customer impact and business value. The role blends marketing, product, technology, and analytics with agile execution.

Qualifications

• 5-7+ years in growth/loyalty marketing or related roles.
• Experience in QSR, retail, DTC, or consumer tech desirable.
• Proven ability to translate insights into testable experiments.

Responsibilities

• Lead a cross-functional Loyalty Growth Squad across marketing, product, tech, analytics, and operations.
• Maintain a robust experimentation backlog with clearly defined hypotheses.
• Define KPIs and measurement plans with analytics partners.
• Turn successful tests into scalable growth programs with relevant teams.
• Guide discovery and define requirements for new capabilities in roadmaps.
• Promote agile, test-and-learn approaches across the Loyalty org.

Skills

Growth marketing

Lifecycle marketing

CRM

Loyalty

Digital product

Customer experience

Analytical

Education

Bachelor's degree or equivalent

Job description

Taco Bell is seeking a Manager, Digital Loyalty to accelerate Taco Bell Rewards growth. You will identify and solve barriers across the customer lifecycle, leading a cross-functional squad to turn insights into testable ideas and scalable solutions.

You will own the journey roadmap and experimentation backlog, prioritizing opportunities by customer impact and business value. The role blends marketing, product, technology, and analytics with agile execution.